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Executives know they need generative AI—but there’s a gap between awareness and the ability to deliver value at scale.

Any decision that makes its way to the CEO is one that involves high degrees of uncertainty, nuance, or outsize impact. If it was simple, someone else—or something else—would do it. As the world grows more complex, so does the nature of the decisions landing on a CEO’s desk.

An extraordinary start to Canada’s nation-wide wildfire season has already destroyed more than 5.5 million hectares of timber and is on pace to burn 7.5 million hectares by the end of the summer, larger than the land mass of New Brunswick. This would roughly match 1989 for the country’s worst wildfire season on record.

Oxford Economics and Fujitsu surveyed 1,800 C-suite and senior executives and conducted 22 in-depth interviews, uncovering perspectives from industries and countries around the world on the challenges, triumphs, and realities of transforming to a more sustainable business.

Mexico is the best-positioned emerging market to gain from “nearshoring.” but that does not mean it has seen the greatest benefits. Asian economies and Canada have grown their share of US imports faster than Mexico since the US-China trade decoupling started five years ago.

Oxford Economics was commissioned to analyze the Economic Impact of GM’s operations in the United States.

Generative AI has taken the business world by storm, with large language models (LLMs)—including OpenAI’s ChatGPT—splashed across the news. And executives aren’t immune to the hype. AI is becoming an ever-larger component of IT budgets, with worldwide spending on AI-centric systems expected to hit $154 billion this year—up 27% over 2022.

But will enterprises spend these resources wisely? Our research says yes—if organizations take a disciplined approach.

How data, technology and collaboration will drive the next phase of sustainability in business

Oxford Economics and Red Hat surveyed executives at financial institutions internationally to discover how they are using technology to expand financial inclusion while gaining business benefits.

To understand how organizations are staying ahead of changing consumer behavior, Oxford Economics and SAP surveyed 500 Chief Digital Officers, digital commerce leads, and other senior commerce executives during the second quarter of 2022. The survey sample included 250 executives from B2B organizations in the high tech, automotive, life sciences, industrial manufacturing, and wholesale distribution sectors.

Connectivity improvements enabled by mmWave 5G mobile networks could be a multi-trillion dollar boon to global productivity, according to a new study by Oxford Economics.

This report investigates the economic contribution of SAP Canada. SAP Canada’s total contribution to the Canadian economy in calendar 2021 was estimated at C$1.3b in GDP terms while supporting 6,900 workers across the Canadian economy as a whole. SAP Canada’s worker productivity was well over two times the Canadian average while R&D spending of C$400m equated to 4.2% of Canada’s entire in-house ICT R&D in calendar 2021.

Few technologies have become an essential part of everyday life as quickly as geospatial services. The same technology behind the digital maps that remade the way people shop, commute, and travel is having an enormous impact on business operations and outcomes, influencing everything from logistics and to location expansion planning to customer service.

In 2020, the US rail supply industry’s total economic impact was $75.8 billion of GDP, 682,426 jobs, $49.0 billion of labor income, and $15.5 billion in taxes.

Oxford Economics and NTT Data fielded a survey of 1,000 North American business and IT executives in 2022 to uncover future strategies to mitigate disruption.

Oxford Economics partnered with Accenture to survey 6,000 consumers around the world about their media and entertainment habits, experiences, and preferences.

Oxford Economics specializes in characterizing the impacts of data centers.

Carbon price policies vary in design and scope. To make prices comparable, we calculate an emissions-weighted average price or “effective price.” We find European countries and countries with aggressive environmental policies like Canada have the highest effective carbon price, due to the breadth of emissions covered by the EU ETS and complementary country policies, as well as the recent increase in EU ETS carbon prices (from $9.3/tCO2e in 2012 to $86/tCO2e in early 2022).

Though a correction in values is firmly underway for European commercial real estate markets, we believe the worst is yet to come – meaning that the best buying opportunities are not just around the corner.

Growth in the labour supply in advanced economies has been significantly weaker since the start of 2020 than prior to the pandemic, which suggests further slowing in GDP growth trends.