Recent Release | 12 Jul 2023

Enterprise generative AI: State of the market

Thought Leadership Team

Oxford Economics

This report the was prepared by the IBM Institute for Business Value (IBM IBV), who partnered with Oxford Economics to surveyed almost 400 executives across the US, Australia, Germany, India, Singapore, and the UK in May 2023. At the same time, we also surveyed 200 CEOs in the US. We asked business leaders about their plans for adopting generative AI, benefits they expect to see, and barriers holding them back.

To close the readiness gap and accelerate generative AI adoption, businesses leaders need to focus on three areas:

The expert behind the research

Tom, a member of the Thought Leadership team, brings years of experience in quantitative economic analysis working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.

Tom Ehrbar

Senior Editor, Thought Leadership

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