Recent Release | 26 May 2023
Generating ROI with AI: Six capabilities that drive world-class results
Thought Leadership Team
Generative AI has taken the business world by storm, with large language models (LLMs)—including OpenAI’s ChatGPT—splashed across the news. And executives aren’t immune to the hype. AI is becoming an ever-larger component of IT budgets, with worldwide spending on AI-centric systems expected to hit $154 billion this year—up 27% over 2022.
But will enterprises spend these resources wisely? Our research says yes—if organizations take a disciplined approach.
Oxford Economics partnered with the IBM Institute for Business Value in May–July 2021 to survey 2,500 executives in 22 countries across North America, Latin America, Europe, Middle East and Africa, and Asia (including China and India). The survey scope included 34 business and technology roles—primarily executives but also IT and AI professionals—from 17 industries. We asked them to deconstruct how their companies are investing in AI today, what real-world ROI is being produced, and which elements are required to boost effectiveness. This report analyzes the key business and technology capabilities that are connected with the most successful AI initiatives.
To download the study, please complete the form below.
The expert behind the research
Tom, a member of the thought leadership team, brings years of experience in quantitative economic analysis working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.
Senior Editor, Thought Leadership
Download the study
Recent technology-related reports
A global research study that details the current state of play on environmental sustainability actions and how data, technology and collaboration will drive the next phase of sustainability in business.Find Out More
Practical pathways to transformational sustainability: Insights from the latest IBM CEO study
This study draws from interviews with 3,000 CEOs worldwide, revealing the dramatic emergence of sustainability on the mainstream corporate agenda.Find Out More
SAP Commerce Cloud
To understand how organizations are staying ahead of changing consumer behavior, Oxford Economics and SAP surveyed 500 Chief Digital Officers, digital commerce leads, and other senior commerce executives during the second quarter of 2022. The survey sample included 250 executives from B2B organizations in the high tech, automotive, life sciences, industrial manufacturing, and wholesale distribution sectors.Find Out More
Mapping the Business Value of Geospatial Services
Few technologies have become an essential part of everyday life as quickly as geospatial services. The same technology behind the digital maps that remade the way people shop, commute, and travel is having an enormous impact on business operations and outcomes, influencing everything from logistics and to location expansion planning to customer service.Find Out More