Recent Release | 25 Jan 2023
Reinventing for growth in a changing media landscape
Thought Leadership Team
Oxford Economics
Media strategies for an atomised, multidimensional landscape
The media landscape is changing quickly, and companies risk losing customers if they don’t innovate to keep up. To better understand this shifting marketplace, Oxford Economics and Accenture surveyed 6,000 consumers in 10 countries about their media and entertainment habits, experiences, and preferences. Our research found that consumers are growing frustrated with the increasingly fractured media landscape—they feel overwhelmed by the number of streaming services and dissatisfied in finding something to watch, with many planning to reduce their spending on media and entertainment services in the next 12 months. Their expectations for an improved media experience are clear: consumers value simplicity, flexibility, customisation, and convenience. The companies that prioritise these demands will emerge as winners in the media industry.
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The experts behind the research
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
Edward Cone
Editorial Director, Thought Leadership
Sundus Alfi
Senior Research Manager, Thought Leadership
Kayla Luparello
Research Associate, Thought Leadership
Mariel Povolny
Research Associate, Thought Leadership
Read the report
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