Recent Release | 25 Jan 2023

Reinventing for growth in a changing media landscape

Thought Leadership Team

Oxford Economics

Media strategies for an atomised, multidimensional landscape

The media landscape is changing quickly, and companies risk losing customers if they don’t innovate to keep up. To better understand this shifting marketplace, Oxford Economics and Accenture surveyed 6,000 consumers in 10 countries about their media and entertainment habits, experiences, and preferences. Our research found that consumers are growing frustrated with the increasingly fractured media landscape—they feel overwhelmed by the number of streaming services and dissatisfied in finding something to watch, with many planning to reduce their spending on media and entertainment services in the next 12 months. Their expectations for an improved media experience are clear: consumers value simplicity, flexibility, customisation, and convenience. The companies that prioritise these demands will emerge as winners in the media industry.

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The experts behind the research

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Edward Cone

Editorial Director, Thought Leadership

Sundus Alfi
Sundus Alfi

Senior Research Manager, Thought Leadership

Kayla Luparello

Research Associate, Thought Leadership

Mariel Povolny

Research Associate, Thought Leadership

Read the report

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