Recent Release | 25 Jan 2023

Reinventing for growth in a changing media landscape

Thought Leadership Team

Oxford Economics

Media strategies for an atomized, multidimensional landscape

The media landscape is changing quickly, and companies risk losing customers if they don’t innovate to keep up. To better understand this shifting marketplace, Oxford Economics and Accenture surveyed 6,000 consumers in 10 countries about their media and entertainment habits, experiences, and preferences. Our research found that consumers are growing frustrated with the increasingly fractured media landscape—they feel overwhelmed by the number of streaming services and dissatisfied in finding something to watch, with many planning to reduce their spending on media and entertainment services in the next 12 months. Their expectations for an improved media experience are clear: consumers value simplicity, flexibility, customization, and convenience. The companies that prioritize these demands will emerge as winners in the media industry.

About the team

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Edward Cone
Edward Cone

Editorial Director, Thought Leadership

+1 336 337 3127

Edward Cone

Edward Cone

Editorial Director, Thought Leadership

New York

Editorial Director Edward Cone oversees global research programs for our Thought Leadership group. As Technology Practice Lead he works with clients such as Google, Accenture, IBM, SAP, and many others. His areas of focus include Artificial Intelligence, the impact of technology on business performance, and healthcare organizations.

Edward joined the firm in 2012 after more than two decades as a business and technology journalist based in New York, Paris, and North Carolina, including stints as an editor and writer at various Ziff Davis magazines (CIO Insight, Baseline), a contributing editor at Wired, and a staff writer at Forbes.

Edward also wrote a weekly newspaper opinion column for many years in his hometown of Greensboro, NC and authored a semi-popular blog. He has contributed to a bewildering variety of magazines and papers on topics ranging from politics to rock climbing and was a frequent speaker and organizer at new media conferences across the country. Honors for his work include the 2020 Rybczynski Prize, awarded for the best essay on economics by Society of Professional Economists, and various awards from the American Society of Business Publication Editors and the North Carolina Press Association. He has a BA from Haverford College.

Sundus Alfi
Sundus Alfi

Senior Research Manager, Thought Leadership

+1 917 746 6820

Sundus Alfi

Sundus Alfi

Senior Research Manager, Thought Leadership

New York, United States

Sundus manages research programs for the Thought Leadership team, focusing on healthcare, the future of work, the data economy, and diversity and inclusion. She is involved in all aspects of research, from drafting hypotheses and designing global executive, employee, and consumer surveys to analyzing large datasets and reporting on the results in briefing papers and graphics. She also has experience conducting interviews, writing case studies, and presenting her research in webinars.

Sundus graduated from the University of North Carolina at Chapel Hill in 2018 with degrees in Public Policy and Economics.

Kayla Luparello

Research Associate, Thought Leadership

+1 (646) 503 3062

Kayla Luparello

Research Associate, Thought Leadership

New York

Kayla supports global research studies for Thought Leadership, working across business sectors and disciplines, with a specific focus in finance. Based in our New York office, Kayla works closely with senior staff to aid in all aspects of research programs and produce multi-media deliverables. Kayla graduated from Colby College with degrees in Government and Global Studies.

Mariel Povolny

Research Associate, Thought Leadership

+1 206 949 4424

Mariel Povolny

Research Associate, Thought Leadership

New York, United States

Mariel works with the Thought Leadership team on a range of global research programs and assists with hypothesis drafting, survey design, and data analysis. Mariel joined OE from Catholic Charities, where she case-managed a disaster relief program for undocumented New Yorkers. She graduated from McGill University in 2021 with a degree in International Development Studies.

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