Recent Release | 28 Feb 2023

Mapping the Business Value of Geospatial Services

Thought Leadership and Economic Consulting Teams

Oxford Economics

Few technologies have become an essential part of everyday life as quickly as geospatial services. The same technology behind the digital maps that remade the way people shop, commute, and travel is having an enormous impact on business operations and outcomes, influencing everything from logistics and to location expansion planning to customer service.

To better understand the impact of geospatial services on business, operations, and customers, Oxford Economics worked with Google Maps Platform to survey 1,000 executives in diverse industries and across multiple countries. We found that geospatial services enable enhanced visibility into business operations that allows companies to make better decisions and act faster at both the operational and strategic levels.

Think Pieces
Fact Sheets

To learn more about why these countries are using geospatial services and how that usage is impacting their business performance, click here.

Impact Calculator

The geospatial services impact calculator is designed for users to select attributes for their organization that mirror the attributes selected by participants in the survey administered by Oxford Economics. To learn more, click here.


Matthew Reynolds, our Senior Research Manager in Technology, alongside Google Maps Platform’s Head of Marketing, walked through the key findings, shared interesting insights, and explained how the new Impact Calculator can help you gauge how geospatial services can improve your company’s internal decision-making, optimize operations, and create better customer experiences. To learn more, click here.

About the team

Our Thought Leadership and Economic Consulting teams produce original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Teri Robinson

Managing Editor, Thought Leadership

Matthew Reynolds

Senior Research Manager, Thought Leadership

Laurence Wilse-Samson

Lead Economist, Economic Impact

Daniel Diamond

Economist, Economic Impact

Diantha Wilson Redd

VP, Business Development, Americas, Technology

+1 (646) 384 0271

Diantha Wilson Redd

VP, Business Development, Americas, Technology

New York, United States

Diantha leads Oxford Economics’ business development efforts for the Americas, based in New York. She has managed a large number of consulting projects over the past 8 years that fall into the areas of thought leadership and economic and social impact for a wide range of clients. Her wider experience spans over 20 years and she currently manages account relationships for Oxford’s professional service firms, technology, manufacturing, and financial services. She is the Technology category leader for the consulting team at Oxford Economics.

Prior to joining Oxford Economics, Diantha worked at the Economist Group, Forbes Inc., and BusinessWeek Magazine. She has a BA with a double major in Political Science and French from Denison University.

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