Recent Release | 28 Feb 2023

Mapping the Business Value of Geospatial Services

Thought Leadership and Economic Consulting Teams

Oxford Economics

Few technologies have become an essential part of everyday life as quickly as geospatial services. The same technology behind the digital maps that remade the way people shop, commute, and travel is having an enormous impact on business operations and outcomes, influencing everything from logistics and to location expansion planning to customer service.

To better understand the impact of geospatial services on business, operations, and customers, Oxford Economics worked with Google Maps Platform to survey 1,000 executives in diverse industries and across multiple countries. We found that geospatial services enable enhanced visibility into business operations that allows companies to make better decisions and act faster at both the operational and strategic levels.

Think Pieces
Fact Sheets

To learn more about why these countries are using geospatial services and how that usage is impacting their business performance, click here.

Impact Calculator

The geospatial services impact calculator is designed for users to select attributes for their organization that mirror the attributes selected by participants in the survey administered by Oxford Economics. To learn more, click here.

Webinar

Matthew Reynolds, our Senior Research Manager in Technology, alongside Google Maps Platform’s Head of Marketing, walked through the key findings, shared interesting insights, and explained how the new Impact Calculator can help you gauge how geospatial services can improve your company’s internal decision-making, optimize operations, and create better customer experiences. To learn more, click here.

About the team

Our Thought Leadership and Economic Consulting teams produce original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Matthew Reynolds

Senior Research Manager, Technology

+1 646 503 3065

Private: Matthew Reynolds

Senior Research Manager, Technology

New York, United States

Laurence Wilse-Samson

Lead Economist, Economic Impact

+1 (646) 709 8838

Laurence Wilse-Samson

Lead Economist, Economic Impact

New York, United States

Laurence is a Lead Economist in the economic consulting team in New York. He was previously Director of Policy Research and Economics at Bird, the electric scooter company. He has extensive experience performing economic modeling, research and analysis for private and public organizations and has worked doing economic analysis for litigation consulting at companies in the US and UK. He has also lectured at the University of Johannesburg, the University of Cape Town, and NYU. He has a PhD in economics from Columbia University.

Daniel Diamond

Economist, Economic Impact

+1 (347) 652 1470

Daniel Diamond

Economist, Economic Impact

New York, United States

Since joining Oxford Economics in 2021, Daniel has completed a number of economic impact studies both in the US and globally for clients such as Pepsi, YouTube, and Visa. Prior to joining Oxford Economics, Daniel spent two years with the Overseas Development Institute, acting as an economic policy advisor to the Government of Malawi. He has also worked in anti-trust and competition economics for CRA. Daniel holds a MSc (Hons.) in economics from the London School of Economics, and a BA (Hons.) in economics from McGill University.

Diantha Wilson Redd

VP, Business Development, Americas, Technology

+1 (646) 384 0271

Diantha Wilson Redd

VP, Business Development, Americas, Technology

New York, United States

Diantha leads Oxford Economics’ business development efforts for the Americas, based in New York. She has managed a large number of consulting projects over the past 8 years that fall into the areas of thought leadership and economic and social impact for a wide range of clients. Her wider experience spans over 20 years and she currently manages account relationships for Oxford’s professional service firms, technology, manufacturing, and financial services. She is the Technology category leader for the consulting team at Oxford Economics.

Prior to joining Oxford Economics, Diantha worked at the Economist Group, Forbes Inc., and BusinessWeek Magazine. She has a BA with a double major in Political Science and French from Denison University.

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