Recent Release | 01 Mar 2023
SAP Canada: Economic Impacts

Economic Consulting Team
Oxford Economics


This report investigates the economic contribution of SAP Canada. SAP Canada’s direct contribution to the Canadian economy was estimated at nearly C$900 million in GDP terms in calendar 2021. After allowing for impacts down the supply chain and consumer spending, its total contribution to Canadian GDP was estimated at C$1.3b. SAP Canada directly employed 3,100 Canadian workers in 2021 while supporting 6,900 workers across the economy as a whole. SAP Canada is a highly productive firm, with worker productivity well over two times the Canadian average. This means that SAP is making an outsized contribution to growing Canadian living standards over time. 46% of SAP’s Canadian workforce is engaged in Development work and this shows through in its R&D effort. SAP Canada’s R&D spending of C$400m equated to 4.2% of Canada’s entire in-house R&D in calendar 2021.
About the team
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project included:

Andrew Tessler
Head of Economic Impact Consulting, Australasia, OE Australia
+61 (0) 2 8458 4224

Private: Andrew Tessler
Head of Economic Impact Consulting, Australasia, OE Australia
Sydney, Australia

Diantha Wilson Redd
VP, Business Development, Americas, Technology
+1 (646) 384 0271

Diantha Wilson Redd
VP, Business Development, Americas, Technology
New York, United States
Diantha leads Oxford Economics’ business development efforts for the Americas, based in New York. She has managed a large number of consulting projects over the past 8 years that fall into the areas of thought leadership and economic and social impact for a wide range of clients. Her wider experience spans over 20 years and she currently manages account relationships for Oxford’s professional service firms, technology, manufacturing, and financial services. She is the Technology category leader for the consulting team at Oxford Economics.
Prior to joining Oxford Economics, Diantha worked at the Economist Group, Forbes Inc., and BusinessWeek Magazine. She has a BA with a double major in Political Science and French from Denison University.
You might be interested in

Post
The IMF’s GDP growth forecasts are still too optimistic
The IMF's forecast still looks too optimistic over the next 2 years in our view. The impact of bank funding turmoil looks to have been offset in their forecasts by the positive developments in European energy markets, solid economic momentum and China's earlier than expected reopening, to leave the IMF's global GDP projection broadly unchanged.
Find Out More
Post
Economic Impacts of Sweet Tooth Season One in New Zealand (with Motion Picture Association)
In 2020, production of Season One of “Sweet Tooth” resulted in total spending in New Zealand of over NZ$46 million.
Find Out More
Post
The Global Economic Potential of 5G-Enabled Technology
Connectivity improvements enabled by mmWave 5G mobile networks could be a multi-trillion dollar boon to global productivity, according to a new study by Oxford Economics.
Find Out More
Post
Rail Supply Industry: Manufacturing and Services Keeping the American Economy on Track
In 2020, the US rail supply industry’s total economic impact was $75.8 billion of GDP, 682,426 jobs, $49.0 billion of labor income, and $15.5 billion in taxes.
Find Out More