Recent Release | 01 Mar 2023
SAP Canada – Economic Impacts

Economic Consulting Team
Oxford Economics


This report investigates the economic contribution of SAP Canada. SAP Canada’s direct contribution to the Canadian economy was estimated at nearly C$900 million in GDP terms in calendar 2021. After allowing for impacts down the supply chain and consumer spending, its total contribution to Canadian GDP was estimated at C$1.3b. SAP Canada directly employed 3,100 Canadian workers in 2021 while supporting 6,900 workers across the economy as a whole. SAP Canada is a highly productive firm, with worker productivity well over two times the Canadian average. This means that SAP is making an outsized contribution to growing Canadian living standards over time. 46% of SAP’s Canadian workforce is engaged in Development work and this shows through in its R&D effort. SAP Canada’s R&D spending of C$400m equated to 4.2% of Canada’s entire in-house R&D in calendar 2021.
About the team
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project included:

Andrew Tessler
Head of Economic Impact Consulting, Australasia, BIS
+61 (0) 2 8458 4224

Private: Andrew Tessler
Head of Economic Impact Consulting, Australasia, BIS
Sydney, Australia

Diantha Wilson Redd
VP, Business Development, Americas, Technology
+1 (646) 384 0271

Diantha Wilson Redd
VP, Business Development, Americas, Technology
New York, United States
Diantha leads Oxford Economics’ business development efforts for the Americas, based in New York. She has managed a large number of consulting projects over the past 8 years that fall into the areas of thought leadership and economic and social impact for a wide range of clients. Her wider experience spans over 20 years and she currently manages account relationships for Oxford’s professional service firms, technology, manufacturing, and financial services. She is the Technology category leader for the consulting team at Oxford Economics.
Prior to joining Oxford Economics, Diantha worked at the Economist Group, Forbes Inc., and BusinessWeek Magazine. She has a BA with a double major in Political Science and French from Denison University.
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