Why US travel to Europe is still driving growth

David Goodger is Managing Director, EMEA, Tourism Economics. He has been instrumental in developing the global model of tourism flows and spending, which covers 185 origins and destinations, and he continues to manage regular forecast updates. He also maintains an active role in new product development and consultancy work.

David Goodger is a Director within Tourism Economics and primarily concentrates on tourism demand forecasting and market sizing. He has also taken an active role in further model development for specific purposes, with an emphasis on examining the economic contributions of particular sectors and the impact of different policies. He has conducted a groundbreaking analysis of the business travel sector for the WTTC and the US Travel Association which estimates the return on investment of corporate spending on travel and he has developed models to define destination marketing allocations.

Since joining Oxford Economics in 2000, David Goodger has been involved in a wide range of forecasting and modelling activities. He has been part of the macroeconomic forecasting and the industrial forecasting teams contributing to both regular reports and specific client studies as well as assisting in the development of detailed forecasting and simulation models.

David was educated at the University of Bristol, England, where he gained a first-class degree in Economics with Statistics; and at the London School of Economics and Political Science, England, where he graduated with an MSc in Econometrics and Mathematical Economics.

Menno van IJssel is currently project manager in the research department of the European Travel Commission (ETC), a non-profit organisation representing the national tourism organisations of Europe. In that capacity, Menno works on various research projects identifying key trends and opportunities for European tourism. He contributes to ETC’s key research publications and webinars, ranging from the monitoring of tourism flows, to tracking tourist sentiment and behaviour, to analysing sustainability indicators. His passion lies in understanding how people travel, where they go, and for what reasons. Prior to his work at ETC, Menno obtained a bachelor's and master’s degree in the field of Tourism in his home country the Netherlands.

Andria Godfrey leads data science initiatives at Miles Partnership, focusing on creating destination solutions for todays and future destination needs. With previous leadership roles at ADARA and Epsilon, she developed global data platforms for clients like Marriott, Brand USA, and Abu Dhabi DCT. Her expertise spans both public and private sectors, creating data solutions that boost travel and economic development worldwide.