Symphony: Data Intelligence Platform
Reduce noise and make your travel and tourism data sing with our business intelligence platform
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Overview
Symphony is a data analytics platform designed to help companies overcome the everyday challenges of research. While more data is available than ever before, a myriad of sources and update frequencies can produce a cacophony of information. Symphony solves this challenge by tuning data and creating harmonised reporting.
What Symphony includes
Symphony is a comprehensive data analytics platform for the travel and tourism sector, integrating Tourism Economics’ databanks, your data, and third-party data sources.
Advanced data analytics platform
Integrate data from various sources and create a one-stop reporting solution.
Economic indicators
Oxford Economics’ macroeconomic forecasts provide a robust analysis of the economy.
Travel and tourism indicators
Tourism Economics data and forecasts allow you to understand global tourism activities.
First class service
We offer our clients flexible support and answer questions about our data or forecasts.
Make your data sing…all in the same key
Symphony makes it easy to:
- Process data from various sources, quickly and easily
- Interact with all relevant data sources in one platform
- Understand the key stories within your data
- Create consistent reports to reveal interactive insights for decision making
- Distribute expository content to various stakeholders
Benefits
Custom build. Get your personalised business intelligence platform designed by our experts for your company’s needs.
Increased efficiency. Increase your efficiency by combining all relevant data into one place and getting quick access to actionable insights.
Increased cost-efficiency. Lower your costs by using one platform that combines your subscription data, your internal data and data from external providers in one place.
Usage scenarios
Intelligence and advocacy
- Market KPI reporting
- Recovery tracking
- Lodging performance
- Visits and origin markets
- Geospatial analysis
Marketing strategy
- Marketing ROI
- Website analytics
- Campaign result
- Social media performance
- Media planning
Sales analysis
- Sales performance tracking
- Booking pace/need periods
- Sales funnel and lead volume
- Event impact
- Lead source analysis
Symphony: Data Intelligence Platform
Symphony is a comprehensive business analytics platform for the travel and tourism sector, integrating Tourism Economics’ extensive global databanks, your own data, and third-party data sources.
“We were drawn to working with Oxford Economics for its solid reputation and the strength of its research, and we’ve been particularly impressed with your ability to present this to governments and the media – it’s the reason we’d look for future opportunities to work together.”
Resources and events
Blog
Good things come to those who wait: The renewed importance of long-haul travel
Blog
Why sustainable tourism does not necessarily mean more inclusive tourism
Research Briefing
Rural travel destinations fare better as consumer preferences shift
Research Briefing
Rebound in tourism aids the economic recovery in Europe
Webinar
Sailing ahead: how cruise supply will help to sustain demand recovery
Webinar
Luxury cruising – the new normal
Webinar
Why travel will recover this year in the face of economic headwinds
Webinar
Why air travel is set to soar ahead again in 2023
Global Key Themes for Travel and Tourism in 2022
Featured
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