The Economic Contribution of Brazil’s Audiovisual Industry in 2024
Oxford Economics’ study for the Motion Picture Association finds that Brazil’s audiovisual industry supported R$70.2 billion in GDP and 608,970 jobs in 2024—around 0.6% of the national economy—and generated R$9.9 billion in taxes. Direct activity alone contributed R$31.6 billion in GDP and 121,840 jobs, with average wages 84% above the national average. The industry delivers strong multipliers: 2.2× for GDP and 5.0× for employment.
Our report covers the full breadth of the industry, including production and distribution of films and television, film exhibition, free-to-air/pay TV, retail/reproduction, as well as video on demand and streaming services. We detail how each segment contributes to the growth of the industry, and provide forecasts for future growth to 2028.
Beyond core impacts, our report shows the sector’s outward reach and broader benefits to Brazil’s economy: audiovisual services exports have expanded at 19% per year since 2017, generating a positive trade balance that added about R$2.7 billion (US $234 million) to GDP in 2023. Our report also highlights the importance of cultural exports to tourism—international arrivals reached 6.8 million in 2024, with 53% of travelers indicating that they research new vacation destinations after seeing them in movies or on TV. We also illustrate the importance of film festivals and inclusive training programs in strengthening audiovisual workforce development and Brazil’s global visibility.
The experts behind the research
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Daniel DiamondSenior Economist, Economic Impact
Since joining Oxford Economics in 2021, Daniel has completed a number of economic impact studies both in the US and globally for clients such as Pepsi, YouTube, and Visa. Prior to joining Oxford Economics, Daniel spent two years with the Overseas Development Institute, acting as an economic policy advisor to the Government of Malawi. He has also worked in anti-trust and competition economics for CRA.
Daniel holds a MSc (Hons.) in economics from the London School of Economics, and a BA (Hons.) in economics from McGill University.
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Alice GambarinLead Economist, Economic Impact
Alice is part of Oxford Economics’ consulting division in the Americas, focusing on delivering socio-economic impact studies to clients across the continent.
Prior to joining Oxford Economics, Alice worked in the Housing Analysis Division at the UK Department for Work and Pensions, where she was involved in policy evaluation and data analysis. Alice holds a BA (Hons) and MSc (Hons) in Economic and Social Sciences from Bocconi University, Italy.
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