Online advertising in Japan – the SMB perspective

John oversees Thought Leadership projects with EMEA-based clients. He works across business sectors and disciplines, but specialises in issues relating to strategy and business operations, such as sustainability, digital transformation, employment and skills, finance, and performance management. He has directed the Thought Leadership contribution on some of Oxford Economics’ largest and most complex research programmes, for global consultancies and corporates, including Accenture, the Adecco Group, Cognizant, EY, Fujitsu and YouTube. Often this is in collaboration with his economist colleagues to blend qualitative and quantitative analysis, and to explore the impact of corporate actions at a business, industry and economy level.

John joined Oxford Economics in 2014, after 25 years as a Financial Controller, financial management consultant and, most recently, a thought leadership expert for IBM’s Institute for Business Value, focused on global public sector issues. John then worked on the independent Digital Government Review as input to the UK General Election. He is an Economics graduate from Sussex University and a Chartered Management Accountant (ACMA).

Sundus manages research programs for the Thought Leadership team, focusing on topics like generative AI, customer experiences, sustainability, and the future of work. She is involved in all aspects of research, from drafting hypotheses and designing global executive, employee, and consumer surveys to analyzing large datasets and reporting on the results in briefing papers and graphics. She also has experience conducting interviews, writing case studies, and presenting her research in webinars.

Sundus graduated from the University of North Carolina at Chapel Hill in 2018 with degrees in Public Policy and Economics.