Shape Perception. Influence.

Use independent economic and market analysis to shape policy, build credibility, and influence stakeholders with evidence that withstands scrutiny.

To influence policy debates, build stakeholder trust, and communicate a credible viewpoint in markets where narratives shift quickly and evidence is closely examined, organizational leaders must demonstrate impact, counter misinformation, and engage regulators, investors, and media with authoritative analysis.

Oxford Economics provides the independent evidence base that stands up to regulatory, media, and market scrutiny. Our economic impact studies, policy modelling, benchmarking research, and thought leadership programmes translate complex issues into clear, public-ready insight.

By combining rigorous methods with accessible storytelling, we help organisations shape policy conversations, elevate reputation, and influence decisions across governments, NGOs, investors, and other key stakeholders.

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The Challenges

The challenges influence and communications teams face

In a world of competing narratives and heightened scrutiny, the organisations that shape perception most effectively are those that lead with evidence, not opinion.

Proof of impact

Policymakers, regulators, investors, and media increasingly demand independently produced, quantifiable evidence. Assertions are no longer sufficient. Demonstrating economic contribution, business impact, social value, or policy impact requires analysis that can be scrutinised, challenged, and cited externally.

Policy complexity

Translating a policy position into a compelling public case requires more than legal or technical argument. The economic consequences for jobs, growth, tax revenues, and communities need to be clearly quantified and communicated in language that resonates beyond specialist audiences.

Competing narratives and evidential scrutiny

In a crowded information environment, visibility depends on credibility. Journalists, analysts, and commentators prioritise research that is independently produced, clearly evidenced, and easy to interpret. Without this, even well-founded positions struggle to gain traction.

Sustainability and social claims under scrutiny

Sustainability claims face increasing regulatory and investor scrutiny. Organisations must evidence transition pathways, quantify social and supply chain impact, and demonstrate that claims are grounded in robust analysis rather than risk of reputational and regulatory challenge.

Investor and stakeholder expectations

Capital markets and institutional investors expect credible, forward-looking economic perspectives that hold up in Q&A. Vague or internally produced analysis increasingly fails to satisfy the evidential standards sophisticated stakeholders require.

Local relevance at global scale

National narratives often fail to land locally. Stakeholders in different geographies, sectors, and communities need evidence that speaks to their specific context, connecting the macro picture to the places and industries that matter to them.

How we help

How Oxford Economics supports influence

From economic impact studies and policy modelling to thought leadership programmes and benchmarking research, Oxford Economics provides the independently produced, regulator- and media-ready evidence that enables organisations to shape conversations, build credibility, and influence decisions with confidence.

Quantify economic and social impact

Produce rigorous, independent economic impact assessments measuring contribution to GDP, employment, tax revenues, and broader social value. These studies provide the credible, quantifiable foundation that underpins regulatory submissions, investor communications, public affairs campaigns, and media narratives.
Use scenario analysis to strengthen policy positions

Provide government affairs and public affairs teams with independent economic scenario analysis that supports lobbying positions, consultation submissions, and regulatory engagement. By modelling the economic consequences of policy choices clearly and credibly, organisations can advance their positions with evidence that holds up to challenge from policymakers, media, and opponents.
Run thought leadership programmes that set the agenda

Develop research programmes that generate new evidence rather than commentary, combining rigorous data collection, economic analysis, and clear narratives designed for c-level, media, policy, and investor audiences. Outputs are built to be cited, not just read.
Validate sustainability and social impact claims

Provide independently produced evidence to substantiate sustainability claims, including transition pathway modelling, economic impact of decarbonisation, supply chain sustainability analysis, and social value assessment, designed to meet the evidential standards of regulators, investors, and the public rather than internal audiences alone.

How this applies to your role

Policy and Public Affairs

We help government affairs, public affairs, and regulatory teams build the economic evidence base that advances policy positions, supports consultation submissions, and arms engagement with policymakers, regulators, and parliamentary audiences. From economic impact studies to scenario analysis supporting lobbying positions, our outputs are designed to be cited, scrutinised, and trusted by the audiences that matter most.

Corporate Communications and Reputation

We help communications, marketing, and investor relations teams produce the authoritative research and thought leadership that builds reputation, earns media coverage, and strengthens stakeholder confidence. This includes identifying new, evidence-based best practices that arm business leaders with the strategies to successfully navigate an uncertain future Our independent analysis gives organisations the credibility to persuade with confidence.

Case Studies

Case Study

Model the impact of tariff policy

Quantify GDP/jobs effects to shape policy and media narratives.
Geopolitical tensions: Modelling the costs of US-China tariffs

Case Study

Policy-ready impact modelling (CHIPS Act)

Evidence to inform incentives and industry positioning.
A Unique Policy-Driven Impact Scenario for CHIPS Act

Case Study

Quantify consumer and industry effects (BNPL)

Credible analysis to guide fair, effective regulation.
The rise of buy now pay later: Oxford Economics explores its impact on Australia’s finance industry

Trusted by

We were drawn to working with Oxford Economics for its solid reputation and the strength of its research, and we’ve been particularly impressed with your ability to present this to governments and the media.

Strategic Partnerships Manager

AirBnB

When tackling a policy issue as cross-cutting and complex as industrial strategy TBI needed an economics partner that could not only produce robust independent evidence, but who could work with us iteratively to push the frontier of knowledge to help us develop novel policy recommendations. Oxford Economics rose to this challenging brief with enthusiasm and professionalism – delivering high-quality content in a project that was well-managed from start to finish.

Director, Economic Policy

Tony Blair Institute

Why Oxford Economics

Independent research, global-to-local depth, and consulting-led storytelling, built for the evidential standards that influence decisions require.

Independence that external audiences trust

As an independent research firm, the Oxford Economics’ brand signals to external audiences that the findings have not been shaped by the commissioning organisation. Our analysis is independently produced and methodologically transparent, making it credible to regulators, journalists, and investors, including audiences with opposing positions, who would dismiss self-reported analysis.

Global authority with local depth

Oxford Economics covers more than 200 countries, 100 industrial sectors, and 8,000 cities and regions within a single consistent framework. A global argument can be localised to a specific city, region, or sector, ensuring that evidence resonates with the specific communities, markets, and decision-makers an organisation needs to influence.

Consulting-led storytelling

Oxford Economics combines rigorous economic methodology with the narrative and communication craft to produce outputs that land in boardrooms, parliaments, and press rooms. Regulator- and media-ready, and designed to be cited and relied upon in external forums, evidence built to be used, not just produced.

Cross-sector expertise from a trusted source

Oxford Economics works across every major industry, from aviation and energy to technology, financial services, and the public sector, providing the sector-specific economic context that makes influence campaigns credible to specialist audiences. Global macro authority combined with deep sector expertise means our analysis resonates with both generalist policymakers and industry specialists.