Consulting Report
25 Jun 2025

Ride-hailing: A platform for women’s economic participation in Mexico and Brazil

In partnership with Uber

In collaboration with Uber, Oxford Economics conducted an online survey of 7,000 frequent ride-hailers in Brazil and Mexico to explore the influence of ride-hailing platforms on women’s economic participation in that region.

Our latest research in partnership with Uber reveals how ride-hailing services are transforming the lives of women in Latin America. Through comprehensive surveys and personal stories, we explore how these services are enhancing safety, expanding job opportunities, and empowering women with greater independence and economic potential.

The study highlights how ride-hailing services are not only making daily commutes easier for many women, but also expanding their access to jobs and contributing to social and economic progress in the region. Learn how ride-hailing is boosting female workforce participation and promoting a more equitable future.

We believe that safe, reliable mobility is foundational to opportunity, especially for women. That’s why we’ve maintained an unwavering commitment to being the safest platform for women. This new study by Oxford Economics offers valuable insights into how our safety efforts ripple outward—strengthening communities and fueling economic growth in the cities we serve. We will continue to invest in cutting-edge, customizable technology, rigorous safety processes, and trusted partnerships to help ensure that women everywhere can move freely, confidently, and on their own terms. – Liz Dank, Head of Women’s and Personal Safety Public Policy, Uber

To learn more about Uber’s recent work on safety, please visit their webpage here.

The Brazil and Mexico country reports are available for download in English, Brazilian Portuguese, and Mexican Spanish.

This report was brought to you by the Economic Consulting and Thought Leadership team.
Oxford Economics specialises in forecasting, economic impact analysis, and evidence-based thought leadership. Our economists and analysts draw from a rich database of figures and analysis on 200 countries, 100 sectors, and 7,000 cities and regions.
The experts behind the research
  • Zack Friedman

    Zack Friedman

    Managing Editor, Thought Leadership
    Zack Friedman

    Managing Editor, Thought Leadership

    Zack works with clients across multiple sectors for our Thought Leadership group.

    Zack has served as co-founder and CEO of Mentor, a leading fintech company focused on personal finance. He has invested in companies in the financial services, real estate, technology, healthcare and consumer sectors. Prior to Mentor, Zack worked at Blackstone and Morgan Stanley. He has served as a Senior Contributor at Forbes. Zack holds degrees from Harvard, Wharton, Columbia and Johns Hopkins.

  • Hamilton Galloway

    Hamilton Galloway

    Head of Consultancy, Americas
    Hamilton Galloway

    Head of Consultancy, Americas

    Hamilton Galloway joined Oxford Economics in 2014 as Head of US Consultancy - a team focused heavily on developing quality, customized research, analysis and impact modeling services for a range of private and public organizations. Prior to joining Oxford Economics, Mr. Galloway worked nearly seven years as an economist, senior consultant and manager at Economic Modeling Specialists Int (EMSI), a data and analytic company based in the US.

    Mr. Galloway's work included building a consultancy presence in the US, conducting bespoke economic and labour market research and engaging public and private sector clients. In 2013/14 he lived and worked in the UK as a senior consultant, focusing on developing data-driven, decision-making analytics and reports for use across public entities and education. He has authored numerous reports, publications, as well as economic development user guides and even a textbook chapter.

  • Bianca Fisher

    Bianca Fisher

    Research Manager, Thought Leadership
    Bianca Fisher

    Research Manager, Thought Leadership

    Bianca works with the technology team to coordinate various projects. She has a rich background in development economics and research. Over the last few years, she has worked as an intern and short-term temporary consultant at the World Bank, as a lecturer at the University of Johannesburg, as a research assistant to several academics and Economists, and co-founded the Economic Development and Well-being Research Group (EDWRG).

    Bianca holds a Masters in Development Economics, Honours in Economics and Undergrad in Human Resources Management from the University of Johannesburg, South Africa. She graduated Cum Laude and top of the class for all her degrees.

  • Alice Gambarin

    Alice Gambarin

    Lead Economist, Economic Impact
    Alice Gambarin

    Lead Economist, Economic Impact

    Alice is part of Oxford Economics’ consulting division in the Americas, focusing on delivering socio-economic impact studies to clients across the continent.

    Prior to joining Oxford Economics, Alice worked in the Housing Analysis Division at the UK Department for Work and Pensions, where she was involved in policy evaluation and data analysis. Alice holds a BA (Hons) and MSc (Hons) in Economic and Social Sciences from Bocconi University, Italy.

  • Margaux McLoughlin

    Margaux McLoughlin

    Research Associate
    Margaux McLoughlin

    Research Associate

    Margaux McLoughlin leads research programs with clients across multiple sectors, with a specialization in financial services, technology, and sustainability. She holds a B.S. in Finance from Syracuse University.

  • Fabian Juarez Padilla

    Fabian Juarez Padilla

    Assistant Economist, Economic Impact
    Fabian Juarez Padilla

    Assistant Economist, Economic Impact

    Fabian joined our Economic Impact team in 2023, bringing over five years of experience in economic research in both Spanish and English. He holds a master’s degree from NYU and has a proven track record of managing large-scale projects in partnership with the World Bank and other international development institutions. At Oxford, Fabian has specialized in survey analysis for economic impact and consumer valuation projects, leveraging his background to deliver insightful and actionable results for our clients.

    Get in touch

    Learn more about this report or how our team could support you:

    Driving Change: How ride-hailing services empower women in Latin America

    This blog explores how ride-hailing services are transforming mobility, safety and job access for women in Latin America.

    Read more

    Working together to keep communities safe.