Consulting Report
13 Jun 2025

Why invest in AI ethics and governance?

Real-world origin stories in collaboration with Notre Dame-IBM Tech Ethics Lab.

In collaboration with IBM and the Notre Dame-IBM Tech Ethics Lab, Oxford Economics conducted 15 in-depth interviews with AI experts and executives from companies around the world and across industries to understand their AI ethics initiatives.

The takeaways from four of these interviews are published in IBM’s report on the value of investing AI ethics and governance. Check out the report to learn more.  

This report was brought to you by the Thought LEadership team.
Oxford Economics specialises in forecasting, economic impact analysis, and evidence-based thought leadership. Our economists and analysts draw from a rich database of figures and analysis on 200 countries, 100 sectors, and 7,000 cities and regions.
The experts behind the research
  • Melissa Leon Pons

    Melissa Leon Pons

    Research Associate
    Melissa Leon Pons

    Research Associate

    Melissa joined Oxford Economics in 2023 ready to assist with program writing and development. Her background in both healthcare and diversity and inclusion research, strategy development, and service procurement guide her report writing and analysis across a wide array of projects. She holds an Honors Bachelor of Arts degree in American Studies from Williams College and is fluent in both English and Spanish.

  • Sundus Alfi

    Sundus Alfi

    Senior Research Manager
    Sundus Alfi

    Senior Research Manager

    Sundus manages research programs for the Thought Leadership team, focusing on topics like generative AI, customer experiences, sustainability, and the future of work. She is involved in all aspects of research, from drafting hypotheses and designing global executive, employee, and consumer surveys to analyzing large datasets and reporting on the results in briefing papers and graphics. She also has experience conducting interviews, writing case studies, and presenting her research in webinars.

    Sundus graduated from the University of North Carolina at Chapel Hill in 2018 with degrees in Public Policy and Economics.

  • Edward Cone

    Edward Cone

    Editorial Director, Thought Leadership
    Edward Cone

    Editorial Director, Thought Leadership

    Editorial Director Edward Cone oversees global research programs for our Thought Leadership group. As Technology Practice Lead he works with clients such as Google, Accenture, IBM, SAP, and many others. His areas of focus include Artificial Intelligence, the impact of technology on business performance, and healthcare organizations.

    Edward joined the firm in 2012 after more than two decades as a business and technology journalist based in New York, Paris, and North Carolina, including stints as an editor and writer at various Ziff Davis magazines (CIO Insight, Baseline), a contributing editor at Wired, and a staff writer at Forbes.

    Edward also wrote a weekly newspaper opinion column for many years in his hometown of Greensboro, NC and authored a semi-popular blog. He has contributed to a bewildering variety of magazines and papers on topics ranging from politics to rock climbing and was a frequent speaker and organizer at new media conferences across the country. Honors for his work include the 2020 Rybczynski Prize, awarded for the best essay on economics by Society of Professional Economists, and various awards from the American Society of Business Publication Editors and the North Carolina Press Association. He has a BA from Haverford College.

  • Margaux McLoughlin

    Margaux McLoughlin

    Research Associate
    Margaux McLoughlin

    Research Associate

    Margaux McLoughlin leads research programs with clients across multiple sectors, with a specialization in financial services, technology, and sustainability. She holds a B.S. in Finance from Syracuse University.

  • Aidan O’Farrell

    Aidan O’Farrell

    Research Manager, Thought Leadership
    Aidan O’Farrell

    Research Manager, Thought Leadership

    Aidan joined the Oxford Economics team in 2023 to support the Thought Leadership technology practice on research programs and project operations. Coming from a product management background, Aidan previously shepherded his growth ops team at a pre-seed tech startup through Series A funding. His prior experience includes extensive work on survey writing, design, coding, and data analysis, and he holds an Honors Bachelor of Arts degree in the History of Science & Technology from Brown University.

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