The Value of AI 2026

In partnership with SAP

A new study by SAP and Oxford Economics surveys 2,600 senior executives across 13 countries, assessing organisations’ progress towards all things AI.

The 2026 SAP and Oxford Economics research attempts to quantify the tangible value of AI adoption across organisations. Our research shows that businesses are accelerating AI adoption and investment, with ROI continuing to grow as AI becomes embedded across core business operations. To fully realise AI’s value, businesses are looking to address critical challenges around data readiness, governance, workforce transformation and responsible scaling.

Tags:

AI AI transformation SAP

THIS REPORT WAS BROUGHT TO YOU BY THE THOUGHT LEADERSHIP SERVICE TEAM

We help organisations uncover fresh insights, challenge conventional thinking, and create evidence-based narratives that put them at the forefront of the issues that matter most.

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The experts behind the research

Daniel Filippi

Research Manager, Thought Leadership

Daniel Filippi

Research Manager, Thought Leadership
Alice Pickthall

Senior Research Manager, Thought Leadership
Jamie Snowdon

Senior Research Analyst, Thought Leadership

Jamie Snowdon

Senior Research Analyst, Thought Leadership

Jamie Snowdon oversees data capture and analysis for Oxford Economics’ Thought Leadership group. Leading a dedicated team, Jamie ensures the provision of robust data input for evidence-based thought leadership programmes, delivering in-depth data analysis, impactful visualisations and intuitive analytical tools.

Jamie joined Oxford Economics in 2022, bringing over 25 years of experience in the IT and Business Services industry. During his career, he has held senior research and management roles at leading technology research companies, including PAC, IDC, HFS Research and Market Prescience. Jamie’s analyst career has largely been spent conducting data analysis, including developing market size/forecast models, conducting quantitative/qualitative survey analysis and performing competitive analysis.

Jamie holds bachelor's degrees in Computer Science and Law.