The Latest US Lodging Outlook: Updates Explained & 2026 on Deck

Aran assists owners, operators, and destinations to understand the impact of tourism industry trends. He focuses on industry-specific analysis and forecasting, as well as strategy and policy analysis.

He has over 25 years of consulting experience applying analytics, forecasting, project management, research, and financial analysis skills to support client decision-making in the lodging, casino gaming and destination development sub-sectors.

Prior to joining Tourism Economics, he was a Director in the Hospitality & Leisure consulting practice at PricewaterhouseCoopers (PwC). Before PwC, he worked at WEFA Group (now IHS Markit). A graduate of Colby College, Aran earned an MBA from The Wharton School at the University of Pennsylvania.

Isaac Collazo is the Vice President of Analytics at STR, a global leader in hospitality data, benchmarking, analytics, and marketplace insights. He maintains STR’s analytical and data methodology and leads the holistic unification of STR products/services to provide a single, reliable, and comprehensive source of lodging knowledge.

Collazo served in leadership positions at IHG for nearly two decades, with a focus on competitive intelligence and performance analysis, predictive analytics, modeling and macroeconomic interpretation. His more than 30-year industry resume also includes earlier positions with Marriott International, Promus Hotel Corporation and La Quinta Inns & Suites.

Zeek spearheads the delivery of economic solutions to DMO, association, and corporate clients. He has built a reputation for his ability to translate complex data into meaningful insights.

Prior to joining Tourism Economics, he was Head of Marketing for Tourism & Hospitality at ADARA, where his focus was successfully bringing new solutions to market — nurturing both product adoption and customer retention.

Prior to Adara, Zeek led Visit Savannah as Director of Data Intelligence for over a decade, where he specialized in delivering high-quality data and insights.
In both roles, he emerged as a trusted thought leader on how to deploy travel analytics to maximize impact and has been a regular speaker at industry events.

Zeek brings this skill set into the Tourism Economics product suite, enriching our work in forecasting, economic impact, budget analysis, and the Symphony intelligence platform.