Research Briefing
24 Nov 2025

US Tariff Monitor – Going bananas over food prices

The US macroeconomic implications are minor, and the resulting reduction in inflation next year is no more than just a handful of basis points.

Sweeping tariff exemptions for food products, alongside a US-Switzerland trade deal, will lower the overall US effective tariff by 0.6ppts to 12.8%. Consumer sentiment is highly sensitive to changes in food prices. However, there are limits on how much the administration can influence grocery prices.

  • Most of the reduction is attributable to the carveouts for agricultural imports.
  • The US macroeconomic implications are minor, and the resulting reduction in inflation next year is no more than just a handful of basis points.
  • Consumer sentiment is highly sensitive to changes in food prices.
  • India and Brazil are candidates for near-term tariff reductions, and another round of tariff exemptions for food products is a possibility.


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