World Cup Set to Kick Off US Inbound Travel Rebound
The world’s biggest sporting event is poised to deliver a major lift to US tourism.
The countdown to the 2026 FIFA World Cup begins, as the United States prepares for a surge of global visitors unlike any other. With matches spanning 16 host cities, we expect the tournament to spark a powerful rebound in international travel—revitalizing demand, filling hotels, and showcasing the broad economic reach of mega-events.
Tourism Economics projects the US will welcome 1.24 million international visitors for the World Cup. Of these, 742,000 (60%) are incremental—trips that would not have taken place otherwise. After a challenging 2025 for international overnight trips to the US (down 6.3%), we project inbound to rebound 3.7% in 2026, with nearly one-third of the growth tied to the tournament.
- The surge of arrivals peaks in June, when 57 of 78 US matches occur—adding a 10.0% boost to June’s year-over-year growth for international arrivals. July adds ~200,000 incremental visitors, for a 3.2% lift.
- Soccer’s uniquely fervent fan base underpins the wave. We assume international spectators at approximately 40% of stadium attendance, typically attending two matches each, with companions adding 15 per 100 ticketed attendees.
For more on lodging impacts in host cities, see here.
