North American Cities on the Front Foot for 2026 FIFA World Cup™

The 2026 FIFA World Cup represents a high-impact opportunity for North American
host cities. Unprecedented in scale, the tournament is set to deliver
significant economic benefits, particularly through elevated hotel performance and
increased tourism activity.

Tourism Economics forecasts incremental hotel room revenues related to the World Cup to jump between 7% and 25% in June 2026, with the sharpest increases around match days. With July’s games factored in, some cities could see 1% to 5% annual growth in incremental room revenue.

• We expect an incremental hotel room revenue impact across US markets approaching $900 million—comparable to 10 Super Bowls within six weeks.
• In the US, the event will add about 0.4% to total hotel room revenue for 2026. Seemingly modest, but substantial in absolute dollars, given that host cities hold only about 16% of US rooms and the lift concentrates in June-July.  
• History shows later rounds supercharge rates. In Germany 2006, monthly ADR rose 7.6% per June match, 14.4% per July match, and spiked 46.9% on the final.
• Team schedules, which will be available after the group formation announcement on December 5, influence visitation and hotel performance significantly.

For more on impacts to international inbound travel to the US, see here.