Associate Director – Public Relations
Oxford Economics has an exciting opportunity for an experienced PR professional to join a fast paced, dynamic, and growing global business, to drive change and innovation.
The Associate Director of Public Relations will be primarily responsible for growing our Americas media coverage, share of voice within the region and elevating the profiles of our Americas Economists. They will also be expected to develop an always-on PR agenda driven by long-term business objectives. Identify messaging gaps and opportunities, then use a distributed message strategy across traditional media, community relationships, owned media and social media. This role will be supported by the PR Manager – EMEA, APAC.
Our Public relations division assists with building brand awareness – trust and credibility, assisting with business growth an promoting our core economists as thought leadership experts within their respective fields. You will be working with all aspects of the business and promoting key marketing campaigns.
Key Responsibilities:
- Develop and execute comprehensive PR strategies to promote our brand and increase visibility across the Americas.
- Create engaging press releases, media kits, and other PR materials to effectively communicate key messages to target audiences.
- Cultivate relationships with national media outlets and industry journalists.
- Identify and acquire influencers in key sectors (non-media contacts).
- Collaborate with cross-functional teams, including Marketing, Sales, and HR, to align PR efforts with overall business objectives.
- Strong understanding of PR principles, strategies, and best practices
- Excellent written and verbal communication skills, with the ability to craft compelling messages for different audiences.
- Proactive mindset, with the ability to think strategically and propose innovative PR ideas.
- Strong organisational and project management skills, with the ability to handle multiple priorities and meet deadlines.
- Leadership qualities, with the ability to inspire and motivate.
- Source and secure editorial opportunities for key and junior economists
- Seek to maintain a competitive advantage with our share of voice against core global competitors.
- Identify major topics on media publishing schedules & suggest PR ideas to relevant economists.
- Continually evaluate current processes and ways to improve media engagement for the North American region.
- Monitor media coverage and provide accurate and timely reports to senior management.
Required Skills and Experience:
- Bachelor’s degree, with a focus on communications, journalism, or a related field
- 7-10 years of public relations experience, preferably B2B.
- Ability to build strong relationships with journalists, publications, and organizations.
- Experience with media monitoring and tracking.
- Understands complex organizational structures and dynamics.
- Strong stakeholder management skills, acting as an ombudsman for questions on campaign priorities, responsibilities, resources, and timing with key stakeholders across the region.
- Excellent verbal and written English communication skills.
- Detailed oriented and efficient.
- Strong organisation and project management skills.
- Achieving agreed outputs, deadlines and KPIs.
Oxford Economics is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by governmental or local laws.
About Oxford Economics
Oxford Economics was founded in 1981 as a commercial venture with Oxford University’s business college to provide economic forecasting and modelling to UK companies and financial institutions expanding abroad. Since then, we have become one of the world’s foremost independent global advisory firms, providing reports, forecasts and analytical tools on more than 200 countries, 250 industrial sectors, and 7,000 cities and regions. Our best-of-class global economic and industry models and analytical tools give us an unparalleled ability to forecast external market trends and assess their economic, social and business impact.
Headquartered in Oxford, England, with regional centres in London, New York, and Singapore, Oxford Economics has offices across the globe in Belfast, Boston, Cape Town, Chicago, Dubai, Frankfurt, Hong Kong, Houston, Johannesburg, Los Angeles, Melbourne, Mexico City, Milan, Paris, Philadelphia, Sydney, Tokyo, and Toronto. We employ 500 full-time staff, including more than 300 professional economists, industry experts and business editors—one of the largest teams of macroeconomists and thought leadership specialists. Our global team is highly skilled in a full range of research techniques and thought leadership capabilities, from econometric modelling, scenario framing, and economic impact analysis to market surveys, case studies, expert panels, and web analytics.
We look forward to welcoming you to the Oxford Economics family.
Apply now