Recent Release | 17 Jan 2022
The economic and social impact of ASOS
Economic Consulting Team
Oxford Economics
ASOS is a global leader in online fashion. From almost any country in the world, you can buy more than 90,000 products from ASOS’ own collections and other third-party brands, making an important economic and social contribution in the United Kingdom and globally. This report explores the jobs, GDP, and payments to governments that ASOS supported in 2019-20, looking at ASOS’ own operations, its spending with suppliers, its payment of wages to employees, and its social investment programmes.
We find that ASOS’ overall GDP contribution in 2019-2020 was £1.8 billion, providing crucial support for the UK economy across all regions of the economy. The activity was associated with 31,660 jobs in that year, and generated UK tax revenues worth £825 million.
About the team
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project included:
Doug Godden
Lead Economist, Economic Footprint & Sustainability
Doug Godden
Lead Economist, Economic Footprint & Sustainability
London, United Kingdom
Since first joining Oxford Economics in 2009, Doug has delivered a large number of economic impact studies concerned with companies, sectors, and investment projects. Recent studies that he has made a major contribution to include those for the Independent Schools Council (ISC), the head teachers’ professional association (HMC), the Railway Industry Association (RIA), ASOS, Reckitt, and Motability, as well as the European Broadcasting Union (EBU), European Steel Association (Eurofer), European motorcycle manufacturers’ association (ACEM), World Brewing Alliance (WBA), and several businesses and institutions across the Middle East.
He previously spent 20 years at the Confederation of British Industry (CBI), culminating in positions as Head of Economic Analysis and Head of Economic and Fiscal Policy. He holds two degrees in economics—BSc(Econ) and MPhil—having studied at University College London and Brasenose College, Oxford.
Stephen Foreman
Associate Director, Economic Footprint & Sustainability
Stephen Foreman
Associate Director, Economic Footprint & Sustainability
London, United Kingdom
Stephen leads a team of economists who assess the economic and social footprint of a variety of different investments, companies, and industries at the global, national and local level. He has led engagements for corporations, financial institutions, government organisations, trade associations, charities, and universities across the world.
Stephen has also worked on Oxford’s Global Industry Service where he was responsible for forecasting the global transport sector, leading Oxford Economics’ industry research, and managing consultancy projects for industrial organisations.
Stephen joined Oxford Economics from the UK civil service, where he worked on a range of macroeconomic, fiscal, tax and welfare policy issues across HM Treasury, the Office for Budget Responsibility and the Department for Work and Pensions.
Related Services
Post
Measuring the Value of Design in Singapore
This study explores how design delivers value to Singapore-based organisations, enhancing profitability, strengthening strategic performance, and supporting broad environmental and social benefits. It introduces a Theory of Change framework to help organisations more effectively communicate and measure the value of their design activities.
Find Out More
Post
The Socioeconomic Impacts of Amazon Investments on local communities
New research from Oxford Economics finds that the opening of Amazon fulfillment centers lifts up local communities by increasing economic vitality while reducing hardship
Find Out More
Post
The economic impact of Tata Consultancy Services in the UK
Tata Consultancy Services commissioned Oxford Economics to calculate their economic footprint in the UK in 2023/24.
Find Out More
