Recent Release | 07 Jul 2023
Ready for take-off: Why niche markets are the next big thing
Thought Leadership and Economic Consulting Teams
Oxford Economics
Technological innovation is key to confronting the world’s most important and pressing societal issues, from clean transportation, to food security and quality healthcare. Many of the most disruptive solutions are first commercialised in emerging, niche markets, but often remain underdeveloped and subscale for too long, foregoing a huge amount of value.
In this study, Oxford Economics helped Accenture Research explore the potential value that could be unlocked for the economy and the wider society if big business could embrace innovations in what the study identifies as “tech propelled markets” – that is markets where tech-enabled innovations are created to address specific unmet needs (e.g. mobility solutions for the elderly, or e-commerce solutions for remote rural consumers). We used quantitative use-case analysis to frame and analyse the potential economic and societal pay-offs from a range of specific innovations in tech-propelled markets in Japan, the UAE, Singapore, Indonesia, Brazil, and India.
The experts behind the research
Our Economic Consulting and Thought Leadership teams are world leaders in quantitative economic analysis and original, evidence-based research, working with clients around the globe and across sectors to build models, forecast markets, run extensive surveys, and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:
James Lambert
Director Economic Consulting, Asia
Kankon Sen
Economist, Economic Impact
Tags:
You might also be interested in
KPMG M&A Outlook 2026: Between Uncertainty, Resilience, and Seizing Opportunities
Discover how Germany’s M&A landscape is evolving – with a focus on growth, AI and post-merger value creation.
Find Out More
Powering the UK Data Boom: The Nuclear Solution to the UK’s Data Centre Energy Crunch
The UK’s data centre sector is expanding rapidly as digitalisation, cloud computing, and artificial intelligence (AI) drive surging demand for high-performance computing infrastructure.
Find Out More
Are humanoid robots creepy?
Some very smart people are betting that machines shaped like humans will do much of our household and factory work for us in the near-ish future. But hurdles remain.
Find Out More
Estimating Data Centre ‘Phantom Demand’
To support Australia’s planning for cloud and AI growth, Oxford Economics worked with the market operator to assess future electricity demand from data centres. By combining industry data with insights from network providers, the analysis shows that current connection enquiries significantly overstate the grid demand likely to materialise.
Find Out More
