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The impact of beauty in the UK

This report examines the wider social, cultural, and economic value of the UK beauty and personal care sector. It finds that the sector supports personal wellbeing and participation, provides spaces for social connection, and helps sustain high streets and local economies across the country.

Assessing the Implications of Inheritance Tax Reforms in the UK

The latest HMRC data show that Inheritance tax (IHT) liabilities stood at their highest-ever level in 2023/24, and that the proportion of estates in scope of IHT was at the highest level since the mid-2000s. Our study assesses the implications of reforms to the standard and residence nil-rate bands on IHT liabilities and the proportion of estates liable to IHT.

The tyre-sized hole in Europe’s supply chain resilience

Blog The tyre-sized hole in Europe’s supply chain resilience Supply chains only become visible when they fail. A tyre shortage could keep trucks off the road, hold up vehicle production and leave farms without essential machinery. A new Oxford Economics report commissioned by Tyres Europe shows the scale of that dependence. It estimates that EU-made … Read more

The Future of AI Shopping Depends on Trust

Synchrony surveyed 2,000 US consumers in May 2026 on their attitudes toward AI in online shopping and payments, and interviewed eight senior payments, retail, and technology leaders in partnership with Oxford Economics. The research shows that consumers are open to letting AI do more for them, but only when they feel protected, in control, and able to approve the final decision.

The report assesses the World Health Organization’s recommendation that taxes should account for at least 75% of the retail price of cigarettes. It examines the origins of the target, its application across countries and the economic evidence supporting its use as a tobacco tax policy benchmark.

Consulting Report An economic assessment of the drivers of illicit trade

The Critical Importance of the European Tyre Industry

Tyres keep Europe moving, but their importance reaches far beyond the road. This Oxford Economics report examines the jobs and economic activity connected to EU tyre production, the industries that rely on it, and the risks in global raw material supply. It shows how a disruption could affect everyday life.

As the EU develops its Made in Europe policy, recognising the UK’s continuing role in European production networks will be critical to maintaining resilient and competitive supply chains.

Evaluating policy pathways to end plastic pollution

This report assesses the environmental and economic trade-offs of alternative policy approaches to reducing global plastic pollution.

The Global Economic Impact of Branded Merchandise

For the first time, this Oxford Economics report estimates the substantial economic footprint generated by the branded merchandise industry, supporting a wide network of jobs and supply chains.

The UK’s Investment Shortfall

Commissioned by a group of the UK’s largest private infrastructure investors and operators, this report benchmarks UK investment against G7 and OECD peers, identifies the three barriers that consistently distinguish the UK from higher-investing economies, and models what a sustained rise in business investment would mean for the economy.

The Value of AI

A new study by SAP and Oxford Economics surveys 2,600 senior executives across 13 countries, assessing organisations’ progress towards all things AI.

The Hidden Costs of Downtime 2026

Oxford Economics and Splunk captured responses from 2,000 executives from Global 2000 companies to analyse the immediate and long-term effects of downtime triggered by cybersecurity incidents.

English devolution is accelerating, but revenue retention risks deepening regional inequality.

The CISO Report 2026

In the second edition of the CISO report, Oxford Economics once again partnered with Splunk to survey 650 Chief Information Security Officers (CISOs) to understand the growing role of the CISO.

The economic and social impact of pubs and bars in five markets

The economic and social impact of pubs and bars in five markets.

Oxford Economics partnered with the Management Consultancies Association (MCA) to measure the consulting sector’s contribution to the UK economy and society. Published in the MCA Annual Industry Report 2026, the research provides the most comprehensive assessment of the UK’s consulting industry.

Consulting Report A Critical Review of HMG’s Impact Assessment on Shifting to NPM 2018 for Promotion and Advertising Restrictions Executive summary for the Food and Drink Federation You might be interested in

What Does “Normal” Look Like for the GCC After the Middle East Regional Conflict?

Oxford Economics expects GCC activity to rebound within 1–2 years after a peace agreement, though investment, tourism and capital flows may take longer to recover. 

The economic footprint of Allica Bank’s lending

Our latest analysis for Allica Bank examines the economic footprint of its SME lending in 2025. It finds that this lending supported a £8.4 billion contribution to UK GDP, 118,000 jobs, and £2.1 billion in tax revenues.