Suki Masana
For Adobe’s 16th annual AI and Digital Trends research, Oxford Economics surveyed 3,000 executives and practitioners and 4,000 customers globally to better understand how organizations are leveraging AI to capture customer interest, build brand loyalty, and augment CX workflows—and how customers are responding to these changes.
Digital risks are reshaping the management agenda, even as familiar vulnerabilities continue to test operational resilience. Business conduct risk—the exposure created by a company’s own actions, decisions and practices—is adding a new roster of concerns to perpetual issues such as corruption, money laundering and human rights.
More than 500 C‑suite executives across banks, asset managers, asset owners, and other financial institutions took part in a global survey conducted in January 2026 by RepRisk in collaboration with Oxford Economics. Their perspectives reveal why trusted, transparent business conduct risk data is becoming increasingly critical for navigating escalating complexity and supporting high‑quality decision‑making.
Blog How Leading CPG Companies Understand Their Economic Footprint Understanding the broader economic role of a business is becoming increasingly important for companies in the consumer goods and services sector. Decisions around new product launches, facility expansions and supply chain investments ripple far beyond the balance sheet—shaping communities, supporting suppliers and strengthening regional economies. Clearly … Read more
The first KPMG Strategic AI Capability Index (SACI) provides a comparative, evidence-based assessment of how the world’s leading regions in the race for AI leadership (the United States, Europe, and China) are positioned to develop, scale, and govern artificial intelligence. The analysis is complemented by a detailed view of Europe’s internal sub-regions.
To understand how the G20 countries are progressing in the energy transition, Oxford Economics PwC collaborated with PwC to create the Changing Energy Order Index. The index combines data from international economic organizations like the OECD and World Bank with with Oxford’s own forecasts to evaluate each country’s progress across five key pillars.
explore how automation and AI are transforming operations across manufacturing, retail, and logistics. From empowering frontline workers to driving measurable efficiency gains, organizations are using intelligent operations to boost productivity, customer satisfaction, and competitiveness in a fast-changing global economy.
Oxford Economics, in collaboration with EY, conducted a survey to explore how strategic Environment, Health, and Safety (EHS) investments provide a competitive edge in today’s volatile world.
Gathering insights from 526 global EHS professionals and C-suite leaders, our research reveals that organizations investing in EHS report significant boosts in reputation, resilience, and operational efficiency. Those furthest ahead, the EHS leaders, align EHS with broader business strategy resulting in improved performance. Notably, 81% of EHS leaders say their initiatives have led to increased commercial value. The study offers a roadmap for embedding EHS initiatives to unlock new levels of organizational resilience and efficiency.