Ungated Post | 06 Jul 2017

The Impact of Online Content on European Tourism

This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta. 

The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted. 

Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.

Click here to read the full report.
Click here to read the summary extract.
Click here to view the infographic.

A Tourism Economics research program sponsored by Google .

Tourism Economics

Tourism Economics Inc. is an Oxford Economics Ltd. company combining a deep understanding of the tourism sector with proven economic tools to answer the most important questions facing destinations, strategic planners, and investors. Open website

Related Services

Post

KPMG M&A Outlook 2026: Between Uncertainty, Resilience, and Seizing Opportunities

Discover how Germany’s M&A landscape is evolving – with a focus on growth, AI and post-merger value creation.

Find Out More

Post

Silver, the next generation metal

This report highlights the critical role silver plays in data centres and artificial intelligence (AI), automotive and electric vehicles (EVs), and solar energy photovoltaics (PVs). With these sectors expected to expand significantly over the coming years, we expect future silver demand to be strong.

Find Out More

Post

Powering the UK Data Boom: The Nuclear Solution to the UK’s Data Centre Energy Crunch

The UK’s data centre sector is expanding rapidly as digitalisation, cloud computing, and artificial intelligence (AI) drive surging demand for high-performance computing infrastructure.

Find Out More