Home
Free Trial
Free TrialSign In
  • Sign In
  • What we do
    • Countries/Macro
      • Global Economic Model
      • Global Macro Service
      • Global Trade Flows
      • Global Scenarios
      • Country Economic Forecasts
      • US Forecasts
      • Africa Forecasts
      • Event-Driven Analysis
      • All services
    • Cities & Regions
      • Global
      • UK & Europe
      • Americas
      • Africa & Middle East
      • Asia-Pacific
    • Industries
      • Global Industry Service
      • Global Construction Service
    • CONSULTANCY
      • Economic Impact
      • Thought Leadership
      • Macro Consulting
      • Bespoke Forecasting
    • TRAVEL & TOURISM
      • Global Travel Service
      • Global City Travel
      • Air Passenger Forecasts
      • Webinars
      • Resources
      • Careers
      • Awards
    • Contact us to find out more about our forecasting services, models, & scenarios.

      Free trial
  • How we help

    Our economists and analysts help organisations make better decisions, set strategies, improve resiliency, establish policy, discover new opportunities, optimize operations and plan for growth. Find out how we can help you below or use our product recommendation tool to get started.

    • TRENDING TOPICS
      • Presidential election
      • Coronavirus
      • Coronavirus vaccine
      • Climate change
      • Cities
      • Our approach
      • How we help
      • Sectors we serve
      • Blog
  • About Us
  • My Oxford
  • Contact
  • Media
  • Sectors We Serve
  • My sector
    • How we help
      • Asset Management
      • B2C
      • Banking
      • Chemicals
      • Energy
      • Government
      • Infrastructure
      • Manufacturing
      • Mining
      • Real Estate
      • Technology
      • Travel and tourism

The Impact of Online Content on European Tourism

This study explores the value of online content to the tourism economies of six southern European countries: Greece, Italy, Spain, Cyprus, Croatia and Malta. 

The analysis quantifies the proportion of recent tourism growth generated by greater use of online platforms. Improvements since the previous report (produced in 2013) are highlighted. 

Remaining growth opportunites are estimated, including the potential for job creation, from increased internet adoption by the tourism industry in each country to meet source market demands.

Click here to read the full report.
Click here to read the summary extract.
Click here to view the infographic.

David Goodger

David Goodger

Director of Tourism Economics, EMEA

Email

A Tourism Economics research program sponsored by Google .

Tourism Economics

Tourism Economics Inc. is an Oxford Economics Ltd. company combining a deep understanding of the tourism sector with proven economic tools to answer the most important questions facing destinations, strategic planners, and investors. Open website

  • Oxford Economics
    • About us
    • Contact us
    • Media
    • Economists and analysts
    • Careers
  • Products and services
    • Subscription services
    • Economic impact
    • Thought leadership
  • Help and software
    • Help using our services
    • Software and downloads
    • Latest technology developments
  • Privacy and Legal
    • Privacy policy
    • Cookies
    • Data protection
    • Terms and conditions
    • Software Support and Training
  • Follow Us
    • LinkedIn
    • Twitter
    • Facebook
© Oxford Economics 2020 all rights reserved