The UK’s £92bn Digital Opportunity
Oxford Economics surveyed over 1,000 UK companies to provide a comprehensive snapshot of how companies, industries, regions, and the economy as a whole are adjusting to the challenges and opportunities of digital technologies. The research assesses companies’ progress in building six digital capabilities; technology infrastructure, digital workforce, digital information, digital strategy and leadership, open and collaborative partnerships, and digital customer engagement. It identifies a group of Digital Leaders who have made more progress in building these capabilities and analyses how their approach is distinctive. The report provides guidance to firms wanting to get the most from digital opportunities and quantifies the impact of digital on jobs and increased revenues - for industries, regions, and the economy as a whole.
Oxford Economics Research Team
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included: