Ungated Post | 16 Jul 2019
Chemicals and petroleum industry game changer
Like their business-to-consumer (B2C) counterparts, chemicals and petroleum customers demand better B2B experiences, products, and services. They expect to buy where, when, and how they choose, and the experience extends from search to the time of purchase and beyond. Yet, many companies lack the capabilities to meet their customer-experience aspirations. Customer-centricity requires enterprises to rethink their approach. Chemicals and petroleum companies need to address strategy and culture, channels, data and insights, technology, organization, and skills.
With input from 750 industry executives worldwide, Oxford Economics partnered with IBM’s Institute for Business Value to explore how leading organizations are preparing for—and executing—customer engagement and experience and what others can learn from them.
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders.
Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.
Related Services
Post
Powering the UK Data Boom: The Nuclear Solution to the UK’s Data Centre Energy Crunch
The UK’s data centre sector is expanding rapidly as digitalisation, cloud computing, and artificial intelligence (AI) drive surging demand for high-performance computing infrastructure.
Find Out More
Post
Measuring the Value of Design in Singapore
This study explores how design delivers value to Singapore-based organisations, enhancing profitability, strengthening strategic performance, and supporting broad environmental and social benefits. It introduces a Theory of Change framework to help organisations more effectively communicate and measure the value of their design activities.
Find Out More
Post
How can tax and finance leaders build agile functions that thrive?
Building continuous transformation into tax and finance functions can equip them to use AI, adding rich, deep insight and value to businesses.
Find Out More
