Sanele Mjikane
Eurozone growth in 2025 will rely on consumers. There were positive signs in H2 last year, with consumers starting to deploy their real income gains and the impact of lower rates feeding through. However, we don’t think solid H2 outturns signal a sustained increase in momentum. Instead, we expect spending growth to stabilise around the current pace, totalling 1.5% in 2025.
We have published a new report measuring the number of US jobs benefitted by TikTok. This builds upon a 2024 report which estimated the economic contribution of SMBs using TikTok
Starting in November 2024, Oxford Economics carried out a study to estimate how many people working in US businesses using TikTok directly engaged with or indirectly benefited from the platform.
Rate cuts by the European Central Bank over the course of 2025 may not boost growth to the same degree that the central bank’s aggressive rate-hiking cycle in the wake of the pandemic constrained it. This reinforces our view that quarterly eurozone growth will remain broadly stable at last year’s humble pace.
Blanket 10% tariffs on EU exports to the US, now part of our baseline, will have a significant but uneven sectoral impact. Our industry-level modelling suggests that the pharmaceutical and high-tech industries would be the most affected. Similarly, smaller, less diversified economies are more exposed. We estimate that Ireland and Central and Eastern European (CEE) economies will experience the largest hit.
European pharmaceuticals, machinery, and high-tech goods are heavily exported to the US, making them vulnerable to across-the-board US tariffs. However, European pharmaceuticals make up a sizeable share of total US consumption of this product, so the imposition of tariffs on the sector would be harmful to US households and businesses.