William started working in the Oxford Economics finance team in January 2022 as a finance assistant. He holds a degree in Accounting and Finance from the University of Winchester.

Zack works with clients across multiple sectors for our Thought Leadership group.

Zack has served as co-founder and CEO of Mentor, a leading fintech company focused on personal finance. He has invested in companies in the financial services, real estate, technology, healthcare and consumer sectors. Prior to Mentor, Zack worked at Blackstone and Morgan Stanley. He has served as a Senior Contributor at Forbes. Zack holds degrees from Harvard, Wharton, Columbia and Johns Hopkins.

Zeek spearheads the delivery of economic solutions to DMO, association, and corporate clients. He has built a reputation for his ability to translate complex data into meaningful insights.

Prior to joining Tourism Economics, he was Head of Marketing for Tourism & Hospitality at ADARA, where his focus was successfully bringing new solutions to market — nurturing both product adoption and customer retention.

Prior to Adara, Zeek led Visit Savannah as Director of Data Intelligence for over a decade, where he specialized in delivering high-quality data and insights.
In both roles, he emerged as a trusted thought leader on how to deploy travel analytics to maximize impact and has been a regular speaker at industry events.

Zeek brings this skill set into the Tourism Economics product suite, enriching our work in forecasting, economic impact, budget analysis, and the Symphony intelligence platform.