Dynamic content for engaged audiences
The internet is the world’s most powerful communications platform, and presents significant opportunities to develop an energised community of users, enthusiasts and collaborators. Oxford Economics can be a trusted partner to help your firm create dynamic content that drives the discussion of salient topics on an ongoing basis. We will work with you to engage corporate decision-makers, government policy-makers, or a broader array of stakeholders.
Our thought leadership team can work with you to develop a research-specific microsite—a sharply focussed website aimed to inspire discussion and debate. Virtually all of our research deliverables—from reports, infographics, and benchmark tools to interactive models, Twitter feeds, and videocasts—can feed into a topic-specific microsite. We work with clients to develop a “calendar” of content, drip-feeding new analysis and insights over the course of several months to ensure ongoing audience discussion and participation. Microsites are typically produced under the corporate brand and housed under the digital domain of our clients, though they can be produced under the Oxford Economics brand and hosted on our servers.
To drive interaction and participation on our microsites, we often work with clients to create a range of executive programmes, both online and in person. We find that hosting live, in-person events, where participants can connect virtually afterward, significantly increases the likelihood of online engagement. In this way, our services are both high-tech and high-touch.