Recent Release | 14 Jul 2022

From opportunity to impact – Assessing the economic, societal and cultural benefits of YouTube in Canada in 2021

Economic Consulting Team

Oxford Economics

Read how Oxford Economics and YouTube partnered to identify the economic and societal benefits of YouTube in Canada. Through our rigorous economic modelling and survey capabilities, we found that, in 2021, YouTube contributed $1.1 billion CAD to Canada’s GDP and 34,600 full-time equivalent jobs.

Our research shows that YouTube fosters significant positive trends for Canadian creators in terms of professional goal achievement, business growth, improved practical skills and driving cultural diversity.

What you will learn:

• Total economic impact of YouTube’s creative ecosystem in Canada

• How YouTube’s “creative entrepreneurs” in Canada find opportunities and economic success

• YouTube enhances employees’ performance and helps businesses connect with more customers in Canada and abroad

About the team

Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:

Hamilton Galloway

Head of Consultancy, Americas

+1 (646) 503 3068

Hamilton Galloway

Head of Consultancy, Americas

New York

Hamilton Galloway joined Oxford Economics in 2014 as Head of US Consultancy – a team focused heavily on developing quality, customized research, analysis and impact modeling services for a range of private and public organizations. Prior to joining Oxford Economics, Mr. Galloway worked nearly seven years as an economist, senior consultant and manager at Economic Modeling Specialists Int (EMSI), a data and analytic company based in the US.

Mr. Galloway’s work included building a consultancy presence in the US, conducting bespoke economic and labour market research and engaging public and private sector clients. In 2013/14 he lived and worked in the UK as a senior consultant, focusing on developing data-driven, decision-making analytics and reports for use across public entities and education. He has authored numerous reports, publications, as well as economic development user guides and even a textbook chapter.

Andrew P Goodwin

Director of Applied Economics, Europe & Middle East

+44 (0)203 910 8050

Andrew P Goodwin

Director of Applied Economics, Europe & Middle East

London

Andrew is Director of Applied Economics, Europe & Middle East, and is based in our London office.

Since joining Oxford Economics in 2013 Andrew has led studies across a range of subject areas for public and private sector clients. These include projects for the Global Infrastructure Hub and PwC to forecast global infrastructure needs; economic impact studies in the aviation, maritime and defence sectors; work for cultural institutions such as the Royal Botanic Gardens, Kew and the British Library; analysing the impact of R&D support for clients including BEIS and the Centre for Process Innovation; and labour market studies for the UK Commission for Employment and Skills, the Department for Transport, and the Northern Ireland Department for Employment and Learning.

Before joining Oxford Economics, Andrew spent six years working as a Government economist at the Home Office and Department for Transport. Prior to that Andrew worked at DTZ Research and Consulting, where his responsibilities included analysing local economies and economic forecasting. Andrew holds an MSc in European Economic Integration from the University of Kent, where his dissertation analysed drivers of growth for European cities, and a BA in Economics with European Study from the University of Exeter.

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