The COVID-19 pandemic has accelerated digital transformation around the globe with mobile technology emerging as a crucial engine of economic development. Interest in the affordability of mobile broadband has risen, as demonstrated by the number of studies that attempt to rank countries based on broadband prices alone.
These international price comparisons lack a holistic lens, and this Oxford Economics study demonstrates that pricing alone is a poor metric to understand mobile broadband and often leads to misleading conclusions. The analysis described in this report demonstrates the importance of contextualizing plan prices to the local macroeconomy and evaluating prices in relation to disposable income.
When accounting for household purchasing power, the United States ranks favorably against its peers for mobile broadband affordability and has made significant improvements in the last three years. Oxford Economics finds that the US consistently ranks in the most affordable half of its peer group, especially for entry-level mobile broadband plans, wherein the US ranks as the 3rd most affordable developed country for these types of packages.
About the team
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project included:
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Private: Alice Gambarin
Head of Consultancy, Americas
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Head of Consultancy, Americas
Hamilton Galloway joined Oxford Economics in 2014 as Head of US Consultancy – a team focused heavily on developing quality, customized research, analysis and impact modeling services for a range of private and public organizations. Prior to joining Oxford Economics, Mr. Galloway worked nearly seven years as an economist, senior consultant and manager at Economic Modeling Specialists Int (EMSI), a data and analytic company based in the US.
Mr. Galloway’s work included building a consultancy presence in the US, conducting bespoke economic and labour market research and engaging public and private sector clients. In 2013/14 he lived and worked in the UK as a senior consultant, focusing on developing data-driven, decision-making analytics and reports for use across public entities and education. He has authored numerous reports, publications, as well as economic development user guides and even a textbook chapter.
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