This study, the first of its kind, analyses the economic impact of the German fashion industry across the full sweep of the fashion industry’s significant components. In addition, expert interviews with leading CEOs, publishers, PR experts and designers active within the German fashion industry have served as a basis for a detailed SWOT analysis, altogether with the aim to conclude with concrete recommendations for policymakers and industry associations.
“Made in Germany” is a globally recognised seal of quality but despite Germany’s overall importance with regards to global fashion – a leading textiles exporter, at the forefront of innovation for smart textiles, sustainability trends, and textile machinery, as well as featuring one of the largest consumer markets – German fashion has yet to catch-up in terms of international standing. This reports assesses the current status of German fashion, its economic impact and formulates some clear recommendations for policy makers.
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