Consulting Report
19 Apr 2024

The economic impact of the sports activities of public service media

Commissioned by the
European Broadcasting Union

Commissioned by the European Broadcasting Union, this unique study assesses the economic impact of public service media (PSM) sports coverage in 2022, across the EU-27, Norway, Switzerland, Türkiye, and the UK. The total GDP contribution was €4.9 billion, comprising a direct impact of €0.9 billion, an indirect (supply chain) impact of €2.7 billion, and an induced (wage-funded expenditure) impact of €1.4 billion. This was associated with 62,200 jobs—5,200 direct, 38,600 indirect, and 16,400 induced. The GDP multiplier was therefore relatively high at 5.7, and the jobs multiplier even higher at 11.6. This reflects the high value of payments to third party suppliers, relative to the organisations’ own staffing and capital costs.

The report also showcases the wider economic benefits of public service media’s sports coverage, with six types of impact identified, namely the way in which:

To download the report, please complete the form below.

The experts behind the research

Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:

Rosie Nolan

Senior Economist

Stephan Foreman

Associate Director

Doug Godden

Lead Economist

Read the report

Complete the form below to download the report.

Recent related reports

Reinvent for growth in the media industry: Only the radical will survive and thrive

In partnership with Accenture, Oxford Economics surveyed 6,000 consumers across 10 countries to better understand their preferences, beliefs, and behaviors toward their online entertainment experiences. Lead researcher, Sundus Alfi, discusses the results of this research with Marketplace, citing customer expectations for a seamless viewing experience.

Find Out More
Tech Software Investment | Techonomics Talks

Despite inflation and interest rates at levels unseen in three decades, industries continue to invest heavily in software fueled by its ability to improve an industry’s productivity and financial performance. In our latest Techonomics Talks, join Victoria Tribone, Economist and Data Scientist, as she examines the connection between software investment and productivity growth.

Find Out More
2024 EY CIO Sentiment Study: Sentiment in the age of GenAI

Oxford Economics, in partnership with EY, conducted a survey in early 2024 to gather insights into how CIOs from leading organizations are navigating challenges faced in achieving growth agendas in an age of rapid technology advancement.

Find Out More
Ride-Hailing: A Platform for Women’s Economic Opportunity in India
NIKKEI ASIA: Access to ride-hailing could get more South Asian women to work

Prabhjeet Singh, the India and South Asia president for Uber Technologies, quoted Oxford Economics' research commissioned by Uber to discuss how access to ride-hailing could get more South Asian women to work.

Find Out More