Consulting Report
16 Apr 2024

The Economic Contribution of Mexico’s Audiovisual Industry

Commissioned by the Motion Picture Association

Based on our detailed analysis of Mexico’s economy, we estimate that in 2022, the audiovisual’s direct economic impact amounted to a MXN$138.7 billion contribution to domestic GDP and over 77,000 jobs. The audiovisual sector directly creates more GDP in Mexico than that generated by the manufacturing of computers.

The sector also supported significant tax payments for the Mexican government. We estimate that the industry directly supported MXN$19.2 billion in tax payments to the government, an amount equivalent to more than the entire Ministry of Culture’s proposed budget in 2022.

A significant multiplier effect is associated with the activity of the audiovisual industry in Mexico. In 2022, for every MXN$10 million of value created directly by entities within the audiovisual industry, there was an additional economic contribution to Mexico’s GDP worth MXN$6.5 million, implying a GDP multiplier of 1.6. Similarly, for every individual directly working within Mexico’s audiovisual industry, the industry’s activities and expenditure additionally supported 1.6 workers across the rest of the domestic economy, implying an employment multiplier of 2.6.

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The experts behind the research

Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were:

Alice Gambarin

Lead Economist, Economic Impact

Arushi Pasricha

Economist, Economic Impact

Fabian Juarez

Assistant Economist, Economic Impact

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