Recent Release | 17 Nov 2022
Pursuing transformation like digital natives

Thought Leadership Team
Oxford Economics


Oxford Economics’ Thought Leadership team collaborated with IBM and Amazon Web Services on a qualitative analysis on how digitally native organisations innovate, and the lessons that can be taken away by legacy firms who hope to compete with them. Digital-first organisations approach technology as central to their business; legacy firms tend to think of technology more as a business enabler.
Legacy industries need to change their leadership mindset to embrace a digital-first philosophy; embrace flexible IT architecture, like cloud systems, to accelerate digital transformation; and embrace rapid experimentation with minimum viable products to support digital-first business models.
About the team
Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Michael Zielenziger
Editor at large, Thought Leadership
+1 510 501 1020

Michael Zielenziger
Editor at large, Thought Leadership
San Francisco, United States
Michael Zielenziger works on a wide range of studies, including supply chain issues, and the impact of cloud computing on operations, insurance and finance.
He is a former Tokyo bureau chief for Knight Ridder Newspapers and the author of Shutting out the Sun: How Japan Created its own Lost Generation, which describes the social malaise that now confronts an ageing Japan. He was a Pulitzer Prize finalist for his reporting from China, and part of two Pulitzer Prize-winning teams while a correspondent for the San Jose Mercury News. He was part of an Oxford Economics team that won the 2019/20 Rybczynski prize for analyzing the impacts of robotics on the global workforce.
Michael was also an editor with the McKinsey Global Institute, based in San Francisco, and is a former John S. Knight Fellow at Stanford University’s Graduate School of Business. He is a graduate of Princeton University
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