Recent Release | 17 Nov 2022

Pursuing transformation like digital natives

Thought Leadership Team

Oxford Economics

Oxford Economics’ Thought Leadership team collaborated with IBM and Amazon Web Services on a qualitative analysis on how digitally native organisations innovate, and the lessons that can be taken away by legacy firms who hope to compete with them. Digital-first organisations approach technology as central to their business; legacy firms tend to think of technology more as a business enabler.

Legacy industries need to change their leadership mindset to embrace a digital-first philosophy; embrace flexible IT architecture, like cloud systems, to accelerate digital transformation; and embrace rapid experimentation with minimum viable products to support digital-first business models.

About the team

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Michael Zielenziger

Editor at Large, Thought Leadership

+1 510 501 1020

Private: Michael Zielenziger

Editor at Large, Thought Leadership

San Francisco

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