Recent Release|6 October 2023
An Assessment of Malaysia’s ‘Generational Endgame Policy’
Economic Consulting Team
Oxford Economics
An independent report by Oxford Economics
Malaysia’s Generational Endgame (GEG) policy, tabled in Parliament on 12 June 2023, would prohibit the sale of all types of conventional tobacco and vapour products to people born from 2007 onwards. The policy carries complex implications for society, especially in the context of Malaysia’s large illicit cigarette market. Therefore, a thorough, evidence-based appraisal of the costs and benefits of the bill should be undertaken before its implementation.
Our analysis suggests that even if the bill is successfully enforced, it carries the risk of significant costs in terms of enforcement and the challenges of tackling the illicit market.
To download the report, please complete the form below.
Read the report
Complete the form below to download the report.
Recent Economic Impact reports
Advertising on Meta Platforms Supports Billions in Travel Business Revenue Across the US, EU27, and UK
The report focuses on the socioeconomic contribution of UUSA’s National Enrichment Facility in Eunice, New Mexico in 2024. It provides an assessment of the economic contribution the facility makes to the U.S. economy, as well as to the regional economies of New Mexico and Texas.
This study, commissioned by the Motion Picture Association (MPA), examines the five-episode Polish Netflix original limited series “Heweliusz” and analyzes its total economic impact in Poland during the 2024–2025 production period. The study also considers the broader effects of the series on the Polish economy.
As AI accelerates and global tech companies commit billions to new cloud and data-centre projects in the UK, the country is cementing its role as a leading AI hub.
