Walt Disney World Resort is among the largest employers in Florida and an economic catalyst across the state. Its economic impact is massive as an international destination, driving benefits across the state economy through direct operations, supply chains, tax payments, and the spending of visitors across the hospitality, transportation, and retail sectors.
This comprehensive economic analysis quantifies the significant contribution of Disney’s operations in Florida during FY22. Oxford Economics’ findings support Disney’s role as an economic engine in the state of Florida, and the report’s key findings revealed that:
- In FY22 alone, Disney generated $40.3 billion in statewide economic activity, either directly, or indirectly through its supply chain and the spending of employees.
- Disney is also vital to the funding of public services, as it generated taxes of $6.6 billion in 2022, including state and local taxes of $3.1 billion generated by Disney, non-local visitors, employees and third-party businesses—equivalent to $379 per Florida household.
- More than 263,000 Florida jobs were sustained by Disney, including Florida residents directly employed through the company as well as jobs supported by guest spending off-property and other indirect impacts.
- Within the Central Florida region, Disney directly supports 12%, or 1-in-8, of all jobs. For every direct job on-site at Disney, an additional 1.7 jobs are supported across Florida.
In addition to Walt Disney World Resort, this study also reflects the economic impact of Disney Signature Experiences in Florida, including Disney Vacation Club and Disney Cruise Line.
Notably, the company also contracted approximately 2,500 Florida-based small businesses to supply products and services to Disney World in FY22.
The experts behind the research
Our consulting team at Tourism Economics are the world’s leading analysts of the global tourism and travel sector. They combine their expert insight with our state-of-the-art economic models and tools to answer the crucial questions facing our clients. Lead consultants on the project were:
President of Tourism Economics
Director of Economic Development, Tourism Economics
Associate Director, Tourism Economics
You might be interested in
WTM Global Travel Report
Tourism Economics is proud to partner with World Travel Market to produce this comprehensive overview of travel and tourism. Consumers continue to demonstrate seemingly insatiable demand for travel despite a complex and dynamic backdrop, including economic and social challenges. By examining the past and looking to the future we can better understand today’s opportunities. We hope this report sparks new meanings and empowers tourism organisations to make bigger and better decisions.Find Out More
Environmental and social footprint of travel and tourism
A world-first quantification of the environmental and social footprint of the global travel and tourism sector.Find Out More
European Tourism 2022 – Trends & Prospects (Q3/2022)
Europe enjoyed a strong tourism rebound over the summer months as Covid-19 disruptions abated. However, the region was not exempt from turmoil arising from the prolonged war in Ukraine, labour shortages, elevated food and energy prices, and stalling economic growth.Find Out More
The Economic Impact of Online Travel Agencies in Europe 2019 – 2021
OTAs generate additional travel demand for accommodations in Europe boosting GDP and job creation. In particular independent accommodations benefit from OTAs by accruing a larger share of bookings than the market average. OTAs support more equitable development across Europe by orienting consumers towards rural areas.Find Out More