Ungated Post | 16 Jul 2019

Chemicals and petroleum industry game changer

Like their business-to-consumer (B2C) counterparts, chemicals and petroleum customers demand better B2B experiences, products, and services. They expect to buy where, when, and how they choose, and the experience extends from search to the time of purchase and beyond. Yet, many companies lack the capabilities to meet their customer-experience aspirations. Customer-centricity requires enterprises to rethink their approach. Chemicals and petroleum companies need to address strategy and culture, channels, data and insights, technology, organization, and skills.

With input from 750 industry executives worldwide, Oxford Economics partenered with IBM’s Institute for Business Value to explore how leading organizations are preparing for—and executing—customer engagement and experience and what others can learn from them.

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Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

EMEA
Paul Donnelly
020 3910 8000
Email

Americas
Diantha Redd
+1 (646) 503 3052
Email

Asia
Christie Tang
+852 3974 8841
Email

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