Ungated Post | 16 Jul 2019

Chemicals and petroleum industry game changer

Like their business-to-consumer (B2C) counterparts, chemicals and petroleum customers demand better B2B experiences, products, and services. They expect to buy where, when, and how they choose, and the experience extends from search to the time of purchase and beyond. Yet, many companies lack the capabilities to meet their customer-experience aspirations. Customer-centricity requires enterprises to rethink their approach. Chemicals and petroleum companies need to address strategy and culture, channels, data and insights, technology, organization, and skills.

With input from 750 industry executives worldwide, Oxford Economics partenered with IBM’s Institute for Business Value to explore how leading organizations are preparing for—and executing—customer engagement and experience and what others can learn from them.

Read the full report
View the infographic

Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:

Oxford Economics’ team is expert at applying advanced economic tools that provide valuable insights into today’s most pressing business, financial, and policy issues.

To find out more about our capabilities, contact:

EMEA
Paul Donnelly
020 3910 8000
Email

Americas
Diantha Redd
+1 (646) 503 3052
Email

Asia
Christie Tang
+852 3974 8841
Email

Related Services

Post

Delivering Value: The Economic Impact of the Civil Nuclear Industry

The study suggests the civil nuclear industry supports a £16.1 billion contribution to UK GDP, 211,500 jobs, and £7.1 billion in tax revenues. 24% occurs in the North West and 16% in the South West.

Find Out More

Post

Innovation Index: Are You Prepared to Shift from Survival to Growth?

Oxford Economics and NTT Data fielded a survey of 1,000 North American business and IT executives in 2022 to uncover future strategies to mitigate disruption.

Find Out More

Post

Reinventing for growth in a changing media landscape

Oxford Economics partnered with Accenture to survey 6,000 consumers around the world about their media and entertainment habits, experiences, and preferences.

Find Out More