The economic impact of public radio's music activities
Public service music radio supports over 50,000 jobs across 48 European countries, taking direct, supply chain and wage-funded spending impacts into account.
This report for the EBU quantifies the GDP and jobs supported by the music radio activities of public service broadcasters in 48 European countries. These activities directly generated some €1.1 billion of GDP in 2018, employing 17,700 staff. A third of these roles are accounted for by orchestras, choirs, and ensembles run by the operators, and direct GDP per job is a third higher than the European economy-wide average.
Taking into account indirect (supply chain) and induced (wage-funded spending) effects too, the total GDP impact is around €3.1 billion, associated with over 50,000 jobs. Half of these jobs are in roles related to music one way or another.
In the EU-27 alone, €850 million of direct GDP is generated by over 12,000 staff. Direct GDP per job, at €69,200, is 19% higher than the EU average. Here, the total GDP impact is some €2.4 billion, associated with over 34,000 jobs. Directly and indirectly, some 19% of employment in the wider EU music and radio services sector is supported by these public service music radio activities.
Our economic consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project were: