The Real Reality of Augmented Reality
AR promises to make all the world – including work – a stage for immersive experiences.
Balancing ROI and FOMO is critical. Oxford Economics, on behalf of Cognizant, conducted a survey of 300 C-suite executives to explore the world of AR and to discover how businesses are already capitalizing on AR’s ability to deliver improved business outcomes.
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Our Thought Leadership team produces original, evidence-based research made accessible to decision-makers and opinion leaders. Principals for this project included:
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