Consulting Report
09 May 2025

The New Rules of Data Management

Creating value in the AI Era

In collaboration with Splunk, Oxford Economics surveyed over 1,400 IT, engineering, and cybersecurity professionals to uncover how organizations are handling increased data demands while remaining secure and compliant.

As data volumes surge, organizations are struggling with data accessibility and visibility. Traditional data management approaches have led to increased costs and added complexity. Our research reveals why those embracing modern data management strategies are better enabled to reduce data movement, gain deeper insights, and maximize data value.

Download The New Rules of Data Management to learn how becoming a data management leader can enhance cybersecurity and observability in the AI era.

This report was brought to you by the Consulting team.
Oxford Economics specialises in forecasting, economic impact analysis, and evidence-based thought leadership. Our economists and analysts draw from a rich database of figures and analysis on 200 countries, 100 sectors, and 7,000 cities and regions.
The experts behind the research
  • Matthew Reynolds

    Matthew Reynolds

    Senior Research Manager, Thought Leadership
    Matthew Reynolds

    Senior Research Manager, Thought Leadership

    Matt manages a broad spectrum of technology-centric Thought Leadership programs, from cloud and software innovation to how organizations can participate in the metaverse. He has led successful programs for dozens of large organizations during his tenure at Oxford Economics, including SAP, PwC, NTT Data, Accenture, IBM, and EY. Matt’s experience gives him deep knowledge of the ins and outs of successful end-to-end program management, and he is an integral part of the Thought Leadership team.

    With the organization since 2015, Matt holds a Bachelor’s Degree in English from The College of New Jersey. He is scheduled to graduate with an MBA in IT and Analytics at the Rutgers School of Business in May, 2023.

  • Melissa Leon Pons

    Melissa Leon Pons

    Research Associate
    Melissa Leon Pons

    Research Associate

    Melissa joined Oxford Economics in 2023 ready to assist with program writing and development. Her background in both healthcare and diversity and inclusion research, strategy development, and service procurement guide her report writing and analysis across a wide array of projects. She holds an Honors Bachelor of Arts degree in American Studies from Williams College and is fluent in both English and Spanish.

  • Aidan O’Farrell

    Aidan O’Farrell

    Research Manager, Thought Leadership
    Aidan O’Farrell

    Research Manager, Thought Leadership

    Aidan joined the Oxford Economics team in 2023 to support the Thought Leadership technology practice on research programs and project operations. Coming from a product management background, Aidan previously shepherded his growth ops team at a pre-seed tech startup through Series A funding. His prior experience includes extensive work on survey writing, design, coding, and data analysis, and he holds an Honors Bachelor of Arts degree in the History of Science & Technology from Brown University.

  • Revan Aponso

    Revan Aponso

    Research Associate, Thought Leadership
    Revan Aponso

    Research Associate, Thought Leadership

    Revan's research experience covers a variety of areas from venture capital and affordable lending to supply chain logistics and advanced manufacturing. Revan holds a Bachelor of Arts in Economics from New York University, where he also served as a staff writer for the university's Economics Review.

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