Oxford Economics surveyed 150 C-suite executives from 11 industry sectors across the UAE and Saudi Arabia between June and August 2018. The survey objective was to learn how large companies are prepared to respond to disruptive change, both in terms of improving their innovation capabilities to unlock trapped value and their efforts to use digital technology to transform legacy business and build new businesses.
Respondents included Chief Executive Officers, Chief Financial Officers, Chief Innovation Officers, Chief Operating Officers, Chief Strategy Officers and other leaders in equivalent roles, or direct reports to these positions. The sample is balanced between large, medium, and small companies.
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