The activities of the audiovisual industry sustain considerable amounts of GDP, jobs, and government revenue in Brazil. The audiovisual sector is integral to Brazil’s economy and Oxford Economics demonstrates this by estimating the sector’s domestic economic footprint. Our analysis comprises all aspects of the audiovisual value chain, from producers, distributors, retailers, and online platforms to the suppliers each rely on.
Oxford Economics estimates that in 2019 the audiovisual sector’s direct economic impact amounted to a R$24.5 billion contribution to domestic GDP and the creation of 126,580 jobs. The industry’s total contribution to the domestic economy amounted to R$55.8 billion and supported 657,050 jobs in 2019. Additionally, the audiovisual sector supported R$7.7 billion in tax revenues.
A significant multiplier effect is associated with the activity of the audiovisual industry in Brazil. In 2019, for every R$10 million of value added created directly by entities within the audiovisual industry, there was an additional contribution to Brazil’s GDP worth R$13 million from the supply chain and wage-induced spending channels, implying a GDP multiplier of 2.3. Similarly, for every individual directly working within Brazil’s audiovisual industry, the industry’s activities and expenditure additionally supported 4.2 Brazilians in their work in the remainder of the domestic economy, implying an employment multiplier of 5.2.
Across the whole of the audiovisual industry, the average direct contribution to GDP per employee stood at R$193,400 in 2019. This implied productivity compared favorably to the wider Brazilian economy, indicating that employees in the audiovisual industry are more than three times as productive as the average employee in Brazil.
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The experts behind the research
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques.
Senior Economist, Economic Impact
Senior Economist, Economic Impact
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