In September and October 2023, u003cstrongu003eIBM IBVu003c/strongu003e and Oxford Economics conducted a series of deep-dive interviews with CEOs of organisations in the vanguard of generative AI thinking and adoption, allowing us to validate the insights discussed in this  book with hands-on CEO experiences.

A recent study by u003cstrongu003eThe Adecco Groupu003c/strongu003e, in partnership with Oxford Economics, dives deep into how C-Suite leaders worldwide are steering the transformative power of Artificial Intelligence (AI) in the workplace.rnrnThis comprehensive global survey of 2,000 C-level executives explores:rnu003culu003ern tu003cliu003eu003cstrongu003eThe evolving impact of Generative AI:u003c/strongu003e Unveiling how AI is reshaping talent strategies across diverse functions and industries.u003c/liu003ern tu003cliu003eu003cstrongu003eActionable insights for leaders:u003c/strongu003e Equipping teams with a practical toolkit to thrive during this era of disruption.u003c/liu003ern tu003cliu003eu003cstrongu003eUnlocking human potential:u003c/strongu003e Demonstrating how a human-centric approach to AI adoption can create a competitive advantage by amplifying human capabilities.u003c/liu003ernu003c/ulu003ernLaunched at the prestigious World Economic Forum in Davos, Switzerland, the study’s findings sparked critical discussions with global leaders and garnered significant media attention.

A 2022 Oxford Economics study, commissioned by the u003cstrongu003eWorldwide Brewing Allianceu003c/strongu003e, examined the economic impact of the beer industry in 70 countries (using 2019 data). The research revealed a significant opportunity for the beer sector to further empower lower-income economies.rnrnOur findings suggest that if individuals from these countries switched their alcoholic beverage consumption to beer and reached similar consumption levels as other developing nations with higher beer intake the beer industry’s contribution to GDP could potentially increase to an average of 2.2%.rnrnThe report also delves into the key challenges hindering this growth, including factors like:rnu003culu003ern tu003cliu003eDisposable income levelsu003c/liu003ern tu003cliu003eRelative pricing and taxation of beeru003c/liu003ern tu003cliu003eConsumer preferences for other alcoholic beveragesu003c/liu003ern tu003cliu003eThe presence of an illicit alcohol marketu003c/liu003ernu003c/ulu003ernBy addressing these challenges, the beer industry can unlock its full potential as a driver of economic growth in developing nations.