Blog | 15 Apr 2021

In emerging markets, the world is even less flat

In his recent blog post, Richard Holt explored whether Covid-19 will lead to a permanent flight from the cities as people and their employers make permanent their favourable pandemic experiences—thus taking a job once located in a major city to a quieter area with lower housing costs and a more relaxed lifestyle. While he could imagine that people in their 30s and 40s will move out of large cities like London to an even greater degree than before (and advertises Bordeaux!), Richard does not expect the pandemic to lead to a major reorganization of work and living patterns, as the pull of big city life will remain.

In most emerging market (EM) economies, it is even less likely for people to leave urban areas on a large scale, as the quality of life tends to be so much better there than in the rural areas where they come from. Take China, where hundreds of millions of people have migrated to cities in recent decades, drawn by higher incomes and better infrastructure and public services such as health and education. While infrastructure and services in the countryside have improved over time, the gap with cities remains vast. Indeed, since the outbreak of Covid-19 in February 2020, the number of people that have moved out of the large cities has remained small.

Of course in several ways China is not representative of what is happening in EMs. For one, in various EMs, the economic damage caused by the pandemic and government lockdowns has been significantly larger than in either advanced countries or China. India is a case in point: many millions of people tried to return home to their place of origin when the government imposed a lockdown of urban economies in end-March 2020, and many of them have not returned to the cities—yet. But as the Indian post-pandemic recovery matures, most of those people will likely be keen to return to metropolitan areas, if they have the choice.

It is hard to generalize. Significant numbers of Indian white-collar workers enjoy remote working and some may end up living outside the largest cities because of their experience during Covid-19, similar to their British peers. But, generally speaking, in most EMs the charm of living in the countryside, or even in smaller cities, is less convincing than in advanced economies, making it less likely that large numbers of people will be keen to leave the big cities permanently.

You may be interested in

Post

Four trends shaping long-term shifts in urban consumer markets

Our long-term income and consumer spending forecasts reveal the high-potential urban consumer markets of the future. We identify four key trends underpinning shifts across global urban consumer markets over the coming decades.

Find Out More

Post

Asia Pacific city employment growth slows in 2023, except in China

Employment growth is likely to slow across Asia Pacific cities in 2023, due to faltering effects of post Covid-19 recoveries and worse global macroeconomic conditions compared to 2022.

Find Out More

Post

China travel recovery: Timings are clear, but magnitude remains uncertain for 2023

The late December announcement of China’s intention to re-open its borders for travel took the international community by surprise, with little time to prepare. Border re-opening fell just before Lunar New Year, which proved to be significantly stronger than the last with domestic travel reportedly at 89% of 2019 levels and an initial surge in both inbound and outbound visits, albeit to levels well below those in 2019.

Find Out More