Impact AI Series

Enterprise AI Maturity Index 2025

The second iteration of ServiceNow’s Enterprise AI Maturity Index is based on a comprehensive survey of nearly 4,500 executives worldwide, assessing organizational performance across five key dimensions of AI maturity. Using principal component analysis (PCA), the report provides standardized scores to offer a clear picture of global AI maturity, highlighting the methodologies and metrics used to evaluate AI integration and effectiveness.

When the first AI Maturity Index study was conducted in early 2024, organizations were just beginning to understand the potential of generative AI to deliver better, faster experiences for customers and employees. One year later, emerging tools such as agentic AI have entered the fold – fueling transformation and setting new standards for innovation across the enterprise.

The 2025 Enterprise AI Maturity Index report, based on a comprehensive survey of nearly 4,500 executives worldwide, shows the current state of AI integration across various industries. Despite a notable decline in overall AI maturity scores from last year’s iteration, the 2025 report identifies a select group of Pacesetter companies that are successfully leveraging AI to drive significant economic benefits. These Pacesetters offer a roadmap to AI excellence for other organizations, showcasing how strategic AI deployment can enhance productivity, efficiency, and innovation in an environment where the stakes have never been higher.

Readers will discover valuable insights into how leading companies are navigating the challenges of AI adoption and the potential economic impact of implementing more advanced strategies. Our AI Maturity assessment also gives individuals the opportunity to benchmark their own organization’s maturity against the best of the best in our survey.

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The experts behind the research

Matthew Reynolds

Senior Research Manager, Thought Leadership

Matthew Reynolds

Senior Research Manager, Thought Leadership

Matt manages a broad spectrum of technology-centric Thought Leadership programs, from cloud and software innovation to how organizations can participate in the metaverse. He has led successful programs for dozens of large organizations during his tenure at Oxford Economics, including SAP, PwC, NTT Data, Accenture, IBM, and EY. Matt’s experience gives him deep knowledge of the ins and outs of successful end-to-end program management, and he is an integral part of the Thought Leadership team.

With the organization since 2015, Matt holds a Bachelor’s Degree in English from The College of New Jersey. He is scheduled to graduate with an MBA in IT and Analytics at the Rutgers School of Business in May, 2023.
Anubhav Mohanty

Associate Director, Economic Impact

Anubhav Mohanty

Associate Director, Economic Impact

Anubhav Mohanty is an Associate Director in the Economic Impact Consulting team. He has led projects with clients across a range of industries helping them understand how economic trends and Government policy can affect their markets. Experience in the private sector includes work for Snapchat, Meta, Amazon, Visa, Accenture, and Bain, among others.

He has also worked with Governments helping them understand how policy changes can affect the wider economy. Experience in the public sector includes work for the UK Department for Business, Energy and Industrial Strategy (BEIS), the UK Home Office, HMRC, and the Department for Transport.

Anubhav joined Oxford Economics in January 2018 with more than 7 years of experience in econometric analysis. Previously, Anubhav worked as an economist with Compass Lexecon and at PwC.

Anubhav has an MSc in Economics (Distinction) from the London School of Economics (LSE) where he also taught economics as a graduate teaching assistant.
Aidan O’Farrell

Research Manager, Thought Leadership

Aidan O’Farrell

Research Manager, Thought Leadership

Aidan joined the Oxford Economics team in 2023 to support the Thought Leadership technology practice on research programs and project operations. Coming from a product management background, Aidan previously shepherded his growth ops team at a pre-seed tech startup through Series A funding. His prior experience includes extensive work on survey writing, design, coding, and data analysis, and he holds an Honors Bachelor of Arts degree in the History of Science & Technology from Brown University.
Revan Aponso

Research Associate, Thought Leadership

Revan Aponso

Research Associate, Thought Leadership

Revan's research experience covers a variety of areas from venture capital and affordable lending to supply chain logistics and advanced manufacturing. Revan holds a Bachelor of Arts in Economics from New York University, where he also served as a staff writer for the university's Economics Review.
Melissa Leon Pons

Research Associate

Melissa Leon Pons

Research Associate

Melissa joined Oxford Economics in 2023 ready to assist with program writing and development. Her background in both healthcare and diversity and inclusion research, strategy development, and service procurement guide her report writing and analysis across a wide array of projects. She holds an Honors Bachelor of Arts degree in American Studies from Williams College and is fluent in both English and Spanish.