The Global Economic Impact of Branded Merchandise

A study commissioned by PPAI

The branded merchandise industry operates on a truly global scale, connecting manufacturers, suppliers, decorators, distributors, retailers, e-commerce platforms, agencies, and activation partners to enable the production, decoration, and delivery of branded merchandise products to businesses and consumers worldwide.

In 2025, the branded merchandise industry supported a $472 billion contribution to global GDP, supporting economic activity across the globe. This economic activity supported the employment of 11.9 million jobs and supported a $141 billion contribution to global tax revenues. Follow the link to the study’s microsite for the study’s white paper (available to PPAI members), detailed global results, and country-level results.

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Branded Merchandise Economic impact PPAI

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The experts behind the research

Alice Gambarin

Associate Director, Economic Impact

Alice Gambarin

Associate Director, Economic Impact

Alice is part of Oxford Economics’ consulting division in the Americas, focusing on delivering socio-economic impact studies to clients across the continent.

Prior to joining Oxford Economics, Alice worked in the Housing Analysis Division at the UK Department for Work and Pensions, where she was involved in policy evaluation and data analysis. Alice holds a BA (Hons) and MSc (Hons) in Economic and Social Sciences from Bocconi University, Italy.
Elliot Heaton

Senior Economist, Economic Impact

Elliot Heaton

Senior Economist, Economic Impact

Elliot Heaton first joined Oxford Economics in 2020 as a research assistant before returning in 2022 as an economist after completing his degree in BSc Economics. He has a strong analytical background, with proficiency in programming languages and experience working with complex data.

Since re-joining Oxford Economics, he has completed projects for a UK industry body, a private defence company, and social media companies to help them quantify the economic impact of their operations in the UK and EU.