Economic Impacts of The Umbrella Academy Season Two in Ontario
In 2019, production of Season Two of “The Umbrella Academy” resulted in total spending in Ontario of over C$77.3 million. Spending on wages and salaries for local production crew and other labour was the main expenditure item, making up 59% of the total expenditure. The remaining C$31.9 million was spent with at least 980 Ontario-based suppliers of goods and services, with Toronto, Mississauga, Ajax, and Hamilton being the cities that received the largest amounts in business spending.
We calculate that expenditure by the production of Season Two of “The Umbrella Academy” stimulated a C$111 million contribution to Ontario’s GDP in 2019. This result equates to 1% of Prince Edward Island’s GDP in that same period. We find that for every C$1 million that the production’s own activities contributed to the economy, its expenditure supported a further C$1.4 million along its supply chain and through the payment of wages.
We find that the expenditure undertaken by the show’s production stimulated a total of 1,120 full-time equivalent (FTE) jobs in Ontario in 2019. This is equivalent to 2% of all FTE employment in the agriculture sector in Ontario. For every 100 people the production directly employed, its expenditure stimulated another 80 jobs across the province.
About the team
Our Economic Consulting team are world leaders in quantitative economic analysis, working with clients around the globe and across sectors to build models, forecast markets and evaluate interventions using state-of-the art techniques. Lead consultants on this project included:
