Webinar

2027 macro outlook: opportunities & risks for B2C companies

10 September 2026 – 2.00pm BST (London)

online

In this webinar, we’ll cover macro assumptions and scenarios for next year, covering opportunities for B2C firms at the country, city, and sector level, as well as risks and scenarios companies can build into their plans to improve resilience to external shocks.

As corporate planning season approaches, the global consumer outlook for 2027 remains uncertain. We’ll cover major geographies like the US, Europe, China, and emerging markets, as well as highlights across different consumer segments, tourism opportunities, and input costs.

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Marcos Casarin

Marcos assists clients in the corporate sector at Oxford Economics in gaining key insights from our forecasts and analyses, as well as understanding how to use economic insights to make strategic business decisions.

He is based in our London office. Prior to working in corporate advisory, Marcos was the chief economist and general manager for Oxford Economics in Latin America based in Mexico City, in charge of managing a team of economists producing research and forecasts for over 30 countries as well as leading several consultancy projects with major firms. Before joining Oxford Economics in 2012, Marcos completed his MSc in Economics & Finance at the Barcelona School of Economics and worked at the Brazilian Development Bank in Rio de Janeiro. Marcos is fluent in English, Spanish, and Portuguese.

Corporate Advisory Engagement Lead

Martina Bozadzhieva

Martina is Managing Director at Oxford’s Macro and Investor Services team. She is responsible for the business performance, operations, and product development strategy of the firm’s Macro & Investor Services offering. She also leads Oxford Economics’ corporate advisory team, which supports C-suite executives in using economic insights to inform business strategies.

Martina has 15 years of experience working with C-suite executives, VPs of region, and global strategy leads to support international expansion and growth strategies and to help inform how the external economic and political environment affects their plans. She was most recently Chief Research Officer at corporate advisory and research firm FrontierView, where she supported senior executives with a global remit and oversaw all research and syndicated content at the company. Martina holds BA and MA degrees from Georgetown University in Washington, DC.

Managing Director Macro & Investor Services