Webinar

Using scenarios for corporate planning: best practices

7 July 2026 – 2.00pm BST (London)

online

As corporates increasingly use scenarios to frame uncertainty in their short and long-range planning, standard approaches to building simple upside/downside ranges increasingly struggle to frame the complex environment in which corporates actually operate.

In this webinar, Oxford Economics’ head of Macro Scenarios, Jamie Thomspon, and Head of Corporate Advisory, Martina Bozadzhieva, will discuss practical approaches for improved scenario building by corporates including recommended frameworks, processes, and modelling approaches companies can use.

We’ll cover some key topics such as:
– Challenges in designing, quantifying, and monitoring scenarios in corporate planning
– Best practices and recommendations for building sound, practical scenarios
– Modelling approaches to support scenario building

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Marcos Casarin

Marcos assists clients in the corporate sector at Oxford Economics in gaining key insights from our forecasts and analyses, as well as understanding how to use economic insights to make strategic business decisions.

He is based in our London office. Prior to working in corporate advisory, Marcos was the chief economist and general manager for Oxford Economics in Latin America based in Mexico City, in charge of managing a team of economists producing research and forecasts for over 30 countries as well as leading several consultancy projects with major firms. Before joining Oxford Economics in 2012, Marcos completed his MSc in Economics & Finance at the Barcelona School of Economics and worked at the Brazilian Development Bank in Rio de Janeiro. Marcos is fluent in English, Spanish, and Portuguese.

Corporate Advisory Engagement Lead

Martina Bozadzhieva

Martina is Managing Director at Oxford’s Macro and Investor Services team. She is responsible for the business performance, operations, and product development strategy of the firm’s Macro & Investor Services offering. She also leads Oxford Economics’ corporate advisory team, which supports C-suite executives in using economic insights to inform business strategies.

Martina has 15 years of experience working with C-suite executives, VPs of region, and global strategy leads to support international expansion and growth strategies and to help inform how the external economic and political environment affects their plans. She was most recently Chief Research Officer at corporate advisory and research firm FrontierView, where she supported senior executives with a global remit and oversaw all research and syndicated content at the company. Martina holds BA and MA degrees from Georgetown University in Washington, DC.

Managing Director Macro & Investor Services

Jamie Thompson

Jamie is Head of Macro Scenarios. He leads the production of macro-economic scenarios for the Global Scenario Service and is responsible for identifying and writing about key risks to the global economy.

Jamie joined Oxford Economics from the Bank of England, where he worked for 17 years on a range of monetary and financial stability issues to support both the Monetary Policy Committee and the Financial Policy Committee. Most recently, Editor of the Bank’s Financial Stability Report and Financial Stability Papers series, Jamie has written and edited extensively for the Bank’s flagship publications, including the Inflation Report.

Head of Macro Scenarios