The Economics of Influence: Demonstrating Local Value in a Changing Europe

Economic and social impact evidence is increasingly being used to support investment decisions, stakeholder engagement, ESG reporting, regional partnerships and long-term strategic planning. Businesses are now expected not only to show financial performance, but also to evidence how their activities contribute to jobs, productivity, supply chains and wider economic prosperity.

As expectations on businesses continue to evolve across Europe, organisations are facing growing pressure from policymakers, investors, communities and regional stakeholders to clearly demonstrate the value they create locally.

In this webinar, Oxford Economics experts will explore why local impact evidence has become an increasingly important strategic tool for organisations operating across Europe — and how businesses can use robust analysis to strengthen decision-making, communication and stakeholder relationships.

During this session, we will explore:

• Why local impact evidence is becoming increasingly important across Europe
  Understand the evolving expectations from policymakers, investors, communities and regional stakeholders.
• How businesses are using impact analysis in practice
• Learn how organisations are applying economic and social impact evidence to support strategy, investment decisions, reporting and engagement.
• What stakeholders and decision-makers want to see
  Explore the metrics and insights that resonate most with public and private sector audiences.
• How impact analysis goes beyond standard business reporting
• Discover how economic modelling can provide a more complete understanding of organisational contribution across local economies and supply chains.
• How to communicate impact effectively
• Learn how businesses can translate complex analysis into clear, decision-ready insights for different stakeholder groups.

This webinar is being held on our new platform, ON24. If you do not receive your confirmation email, please check your junk and spam folders.

Speakers

Jonathan Walker

Jonathan Walker is a Lead Economist in the Cities consultancy team and focusses primarily on economic impact studies, economic profiling and labour market analysis. With over a decade of consultancy experience, Jonathan has contributed to and managed a range of high-profile economic modelling projects in the UK, Europe and the Middle East.

Lead Economist

Clare Nolan

Clare Nolan is a Senior Economist in Oxford Economics’ London office, specialising in economic footprint and impact analysis. She helps clients understand the economic, social, and environmental impacts of their businesses and activities within local and regional economies, providing evidence‑based assessments of their contributions to sustainable and inclusive economic growth. Clare began her career in economic advisory at Deloitte, working in both London and Australia.

Senior Economist, Economic Footprint & Sustainability